Arrae

The objective

Elevating everyday wellness and revenue through TikTok Shop

There’s a simple principle behind Arrae’s 100% natural supplements: Life is complicated, but prioritizing wellness shouldn’t be. Arrae creates natural supplements with real results and zero fluff to help solve everyday problems like bloating, heartburn, and constipation—because they know what you’re going through. Their clean, simple, and chic approach reflects their belief that you should never have to compromise how you feel, even on your busiest days. While already prioritizing TikTok Shop and building a solid following through an organic posting strategy, Arrae was ready to take their product sales to the next level with new and innovative ways to advertise.

The solution

Automating TikTok Shop optimization with GMV Max

Arrae’s focus was driving sales and return on investment (ROI) while minimizing cost per acquisition (CPA). Given their brand’s openness to new advertising methods, they chose GMV Max, an exclusive solution for TikTok Shop Ads that automates advertising optimization, including creative assets, daily budget, and audience settings, while enhancing the delivery of their organic traffic to help maximize purchases and GMV. Arrae chose to promote their best-selling product, and with GMV Max doing the ongoing optimization work, the brand was able to focus on other aspects of their business while still seeing consistent results.

Arrae augmented their ad campaign with a combination of affiliate, creator, and organic content, all powered by GMV Max. This fusion of perspectives brought credibility and personality to the brand and their products. Thanks to GMV Max's automation capability, Arrae was able to levereage this content at scale, fueling their campaign with high-impact creatives. Their content flourished, with user testimonials praising product effectiveness, and the founders of the brand were regularly on camera to highlight their love for their products and their customers. This approach added depth to the brand’s messaging while giving them more opportunities to see which creative was breaking through with their audience.

The results

Increasing sales exponentially with greater efficiency

By adding GMV Max to their overall TikTok Shop strategy, Arrae saw a healthy jump in their supplement sales. In comparison to their standard shopping ads strategy, they achieved a 75% increase in purchases, a 25% increase in return on investment (ROI) and 17% more efficient CPAs. Arrae also had a 7% increase in gross merchandise value (GMV) over a two-week period, gained more than 900k video views of content that linked to their best-selling product and enjoyed a 30% increase in non-affiliate GMV at the point of purchase (POP).

GMV Max helped Arrae consistently hit their ROI goals, and it also gave them a clear understanding of how content drives TikTok Shop success. Thanks to the outstanding results of their automated GMV Max Campaign campaign, Arrae is focused on GMV Max going forward, which is expanding their creative horizons, their affiliate strategy and their product sales.

Tips & Takeaways

• Add GMV Max to your Shop Ads solutions to automate campaign optimization, increasing sales and maximize efficiency for your brand.

• Utilize the Affiliate Program to add authenticity and credibility to your advertising through testimonials and creative content that reach a wider audience, while also helping you achieve creative content at scale.

• Plan a multi-pronged strategy that includes paid advertising, a robust organic presence, and affiliate content to get the most from your campaigns.