BMKS & Bio Herbal

The Objective

Driving Brand Awareness Amidst a Saturated Online Market

BMKS and Bio Herbal were founded in 2016 by Arbert, a self-made entrepreneur, who sought to create quality, yet affordable, body care products sourced from herbal and natural ingredients. While its early chapters as a small business started in brick-and-mortar stores and exhibitions, Arbert quickly established roots on digital platforms when the pandemic hit in 2020.

This transition meant that Arbet had to compete with bigger brands that had already cultivated strong followings, raising the need for him and his team to generate content that would not only grab young netizens' attention but also educate them on the significance of using natural ingredients in products to give them an edge over their larger competitors.

The Solution

Leveraging Engaging Storytelling and Creator Collaboration to Drive Tangible Growth

After joining the first #MajuBarengTikTok programme in 2021, Arbert learned how to tap into TikTok's intuitive video production features to create compelling, short-form videos that would easily capture the attention of both Gen Z and millennial users on the platform. This brought to life a series of engaging videos, featuring everyday people using and explaining the benefits of BMKS and Bio Herbal's products, collaborations with content creators, and tips on BioHerbal product use which resonated with the wider community.

Local creators also played a central role in these videos, fronting product reviews and unboxing videos that netizens were interested in or could relate to, cultivating authentic and long-lasting connections.

The unprecedented growth on TikTok also prompted Arbert to experiment with TikTok for Business Ads Solutions, which seamlessly weaved BMKS and Bio Herbal's branded videos into users' For You page, making them appear organic, whilst fuelling discovery amongst the local community. This was complemented by the use of TikTok Shop, which created in-app shopping experiences that prevented Arbert and his team from losing any new customers along the purchase journey.

The Result

Empowering local brands to scale to greater heights

Within 5 months, BMKS and Bio Herbal were able to increase their sales by 300% during the pandemic. Its improved online presence on TikTok – which allowed him to grow his audience by 75% – also fuelled Arbert's expansion plans, which included a new factory space worth IDR 14 billion as well as the launch of eight new product lines under the brand. This expanded product portfolio continues to see the bulk of its marketing efforts on TikTok today.

From a small business to a beloved, medium-sized enterprise, BMKS and Bio Herbal's journey on TikTok has highlighted the tremendous growth potential of the platform and the ways in which brands of all sizes can see their dreams come to life. To date, Arbert has sold more than 8 thousand orders per month for his products thanks to the presence of the TikTok Shop and the use of TikTok for Business Ads. When Arbert launched his newest product, in just two weeks, he managed to sell more than 200 pcs.

Arbert has also become an avid champion for empowering local SMBs and continues to support and speak at TikTok-led programmes, including the second edition of #MajuBarengTikTok and the launch of TikTok Shop Summit.