Cake Nong Pong Nok

Cake Nong Pong Nok (เค้กหนองพงนก) is a local bakery in Thailand offering fresh baked variety and affordable bakery goods. They have leverage TikTok’s platform to expand their sales beyond their physical stores more than 2 years through livestreams lasting around 16-24 hours a day. In 2024, they successfully implemented new TikTok Advertising tools – LIVE GMV Max.

The Solution

Previously, Cake Nong Pong Nok focused on paid Video and Product shopping ads to drive their GMV along with an organic-Live streaming. Seeing the potential of optimising potential of their daily 16-24 hours Live-streaming, Cake Nong Pong Nok utilised LIVE GMV Max to maximise the potential GMV from each LIVE session.

The Results

The results from LIVE GMV Max was significantly impressive as Cake Nong Pong Nok has driven a 40% increase in total LIVE GMV with a ROI Achievement Rate of 111%.

With the growth in LIVE GMV and result above expectation, Cake Nong Pong Nok will continue using LIVE GMV Max to maximise their Live GMV in the long-run.