iz App by Alinma Bank

The Objective

Boosting Performance with Full Funnel Strategy

Alinma Bank and Mindshare formulated a strategy to reach young audiences in the Saudi market by effectively implementing full funnel campaign using TikTok solutions, the goal was to build brand awareness leading to successful app installation and account sign up for the newly launched iz banking app.

The Solution

Leveraging on TikTok’s iOS 14 Campaigns and TTCX for Enhanced Performance

The strategy was designed to engage audiences at each stage of their journey. For awareness, Spark Ads were utilized to build brand awareness and drive engagement with the iz TikTok profile. The next phase blended Spark Ads, audience replies and TTCX to deliver personalized content, showcasing various app features to encourage installs. In the final stage of the funnel, the focus shifted to directing audiences to sign up and use the app, resulting in a significant uplift in customer acquisition and app usage. The integration of TTCX and iOS 14 campaigns proved pivotal for optimizing performance and achieving costeffective results, driving the successful launch of the iz app.

The Results

Driving Exceptional Results with Cost Effectiveness

The campaign achieved over 198M impressions, resulting in a 3.2%+ awareness uplift. It drove 2.4x more installs at a 34% lower cost per install, translating to a 30%+ increase in customer acquisition through personalized content, TTCX, and iOS 14 campaigns.