POND'S

The Objective

Amplifying campaign result with TikTok Creative Exchange

POND’S Skinfluencer: Bangladesh’s First Influencer Hunt Reality Show: With over 14,000 participants and 120 advancing to the next round, POND’S launched the Skinfluencer campaign to maximize visibility, elevate creative quality, and drive high-impact engagement across various platforms, with TikTok as the central hub. The brand aimed to leverage TikTok’s strengths in generating efficient reach, building strong awareness, and driving video views and engagement, all through TikTok-friendly creative content.

POND’S sought to boost video view rates and engagement for their Skinfluencer content on their TikTok channel and ad campaigns. With clear objectives, they focused on optimizing creative elements to align with TikTok’s dynamic platform, ensuring maximum impact and resonance with their target audience. By employing TikTok-specific strategies and fine-tuning their creatives, POND’S successfully achieved remarkable results in campaign performance, driving higher engagement and view rates.

The Solution

Tiktok friendly elements to drive creative success

To elevate the POND’S Skinfluencer campaign, TikTok proposed leveraging the TikTok Creative Exchange (TTCX), a platform designed to enhance brand storytelling through optimized, TikTok-specific content. POND’S transformed their traditional TVC into four dynamic TikTok ads, each crafted to resonate with TikTok’s vibrant, high-energy audience. By utilizing TTCX, POND’S gained access to expert creative insights that helped adapt their messaging for maximum impact, ensuring each ad aligned seamlessly with TikTok’s unique format and community preferences.

As the first brand in Bangladesh to leverage TikTok Creative Exchange, POND’S achieved outstanding results. The optimized ads delivered a significantly stronger ROI by amplifying creative quality and driving higher engagement compared to previous campaigns. Through TTCX, POND’S enhanced audience connections, outperformed past performance metrics, and established a successful blueprint for future TikTok campaigns. This strategic approach not only strengthened brand visibility but also reinforced POND’S innovative positioning within Bangladesh’s digital landscape.

The Results

Achieving campaign success with efficient creatives

Through the strategic use of TikTok Creative Exchange (TTCX), POND’S achieved remarkable results in their Skinfluencer campaign, setting a new benchmark for brand success on the platform. By leveraging TTCX, POND’S optimized their creative assets, achieving an impressive click-through rate (CTR) of 12.4% for their traffic campaign a significant milestone that underscored the high relevance and appeal of their content.

The campaign not only delivered a cost-per-click (CPC) as low as $0.03 but also recorded enhanced performance across multiple metrics. The view-through rate (VTR) surged by 2.7 times compared to previous benchmarks, reflecting heightened engagement and sustained viewer interest. Furthermore, with the combined efficiency of TTCX and TikTok's platform capabilities, POND’S garnered over 14 million video views and reached more than 8 million users, making the campaign both highly impactful and cost-effective.

As the first campaign in Bangladesh to utilize TTCX creatives, the Skinfluencer campaign delivered unprecedented results. This success not only highlighted the campaign’s reach and engagement but also reinforced POND’S position as an innovative brand leading the way in the digital space. These outstanding metrics demonstrated the power of TTCX in amplifying engagement and optimizing ad performance, marking a milestone achievement for POND’S in the region.