The TikTok Ad Awards are back!

Pasta brand Barilla wanted to build an audience and start a movement around leftover pasta and food waste. Leveraging TikTok's stitch tool, the brand jumped on the most-loved pasta videos on the platform and partnered with creators who 'stitched' brand new recipes onto the videos, creating hundreds of delicious inspirational videos for saving pasta.

To transform its image and increase awareness and consideration among a new generation of photographers, Nikon worked with creators on a TikTok-first "Mystery Box Challenge". The result? Authentic, innovative and artistic shoots that really positioned Nikon in a fresh light, and drove incredibly strong results. And drove incredibly strong results.

Glow For It created authentic, TikTok-native content for its conversion campaign by sharing real results from real customers, and fostered trust and intimacy by speaking directly to camera. To scale their messaging, the brand boosted their content with In-Feed Ads and Spark Ads, doubling their target ROAS.

Burger King partnered with TikTok creator @masdak_trading to create a viral video challenge that enticed users with a free Whopper hamburger if they could make content that gained enough attention to earn Burger King as one of their TikTok followers. The campaign achieved incredible results, proving the effectiveness of a playful approach to garner the attention of the TikTok community.

Rossmann Polska knew that catchy sounds have the potential to spark movements so they centred their awareness campaign around a fun rap that they knew would resonate with its target audience. The success of its campaign shows that thinking TikTok-first is a surefire way of connecting with consumers.

Nail jewellery brand TOUS harnessed the power of the platform and the TikTok community to not only launch a campaign but to help create a new product too. The demand for TOUS Claws following the campaign exceeded all expectations: stock quickly sold out and the brand added thousands of new followers to the TOUS community.

IQ developed a Tikok-first 10-part drama portraying the complex relationships between youth and alcohol, then used TikTok's Duet feature to invite people to audition for a role in the drama. The videos were promoted with Spark Ads, Top View Ads and Top Feed Ads, ultimately engaging millions of users, and surpassing its target number of audition submissions.