Atasun Optik
TikTok delivered 181.5% orders from Atasun Optik Web & App during the Branded Effect project.
The Objective
Increasing awareness and engagement
Main TV commercial was basen on the ‘’Atasun Is On Your Eyes, All Eyes On You!’ The message is that when you wear sunglasses, all eyes will be on you.The goal was to make people wear sunglasses on the filter and create curiosity to encourage them to try it out and increase awareness with user
The Solution
Atasun Optik opted for branded effect together with branded mission to uncover TikTok's true value to the awareness.
We conveyed the message with an effect by saying 'Put on your sunglasses and see how dazzling you are'. We supported this impact with BM + HTC to raise awareness and encourage users to engage with their 'evil eye meter' for interaction.
The Results
TikTok delivered 181.5% orders from Atasun Optik Web & App during the Branded Effect project.
Key Results:
+181.5% orders from Web & App
+203% profile view
106M+ Total video views
+7.9% Ad-recall
Our TV commercial for the sunglasses category was brought to life across digital platforms, and one of our most striking efforts was the creation of the "Nazarmetre" filter on TikTok. Our primary objective was to make our TV ad’s music a viral hit, adapt its visual elements for digital audiences, and most importantly, foster direct engagement with consumers by integrating them into our overarching campaign as creators. With the Nazarmetre filter, we achieved twice the expected impressions while generating over 1,000 user-generated content pieces aligned with our slogan, "Atasun Is On Your Eyes, All Eyes On You". This campaign exemplified how TikTok can amplify traditional media and drive meaningful consumer interaction