CharmZ

The objective

Creating an affordable beauty brand

Driven by the belief that looking good shouldn't come at a great cost, Christie, the owner of CharmZ, sought to take her business, which offers a curated selection of skincare, bodycare, and makeup, to the next level. Wanting to tap into a community of fellow beauty lovers and build strong relationships with customers, Christie turned to TikTok.

CharmZ embarked on its business journey with TikTok Shop and experienced a significant increase in online sales traffic while garnering the attention of numerous potential customers. CharmZ has made good use of TikTok, sharing everything from beauty product insights to makeup tips and tricks. And now, with the help of Promote, the brand is on the path to achieving its goal of becoming a leading beauty platform.

The solution

More reach, more revenue

CharmZ began by using Promote's "More Followers" feature to gather new followers and attract beauty enthusiasts within the TikTok community. Later, the brand started showcasing its selection of curated products through live streaming, which served as an effective channel to offer flash deals to valued customers.

Through the short-form videos, the brand shared beauty hacks and product information in interesting, creative ways. To drive potential buyers to these LIVEs and videos, CharmZ used Promote's "More Product Purchases" objective.

CharmZ fully leveraged Promote's specialized advertising capabilities, including customized targeting and analytics insights, empowering CharmZ to optimize marketing strategies and effectively reach the desired audience, resulting in increased sales revenue. Indeed, CharmZ's utilization of Promote coupled with TikTok Shop has proven fruitful, allowing the brand to establish a larger network of followers and accumulate thousands of dedicated supporters during LIVEs.

The results

Remarkable growth with Promote

It's clear to Christie and her team that the combination of Promote and TikTok Shop equals growth. And that growth came even quicker than expected. Within just two months of using Promote, CharmZ experienced a 5x surge in sales. CharmZ also boasts an impressive 700 new customers to date, helping them work towards building a solid base of loyal clientele.