Mum's the Word: How SMBs can win #MothersDay on TikTok

With Mother’s Day fast approaching, now is the time to start planning content that celebrates mothers and engages your audience. The TikTok community is actively looking for gift inspiration, recipes and even quick trips away to show their appreciation for their mums. And they’re starting their search early.

Did you know that 82% of users who have come across SMB content on TikTok say they discovered a new SMB on TikTok before seeing it anywhere else? [1]

Essentially, no matter which vertical your brand falls under, you can find your audience on TikTok. Mother’s Day is a great opportunity to activate your brand, attract new customers and drive sales, so make sure to get a head start and plan your campaign in advance.

Explore creator partnerships 🤝

It’s important to remember that users are on the look-out for ideas, products and recommendations from SMBs and creators alike.

Whether you’re creating content for your business’ own TikTok account, to partnering with creators, there are opportunities for SMBs working with a range of budgets to tap into TikTok’s vast and diverse community, who are actively discovering new brands or looking to make a purchase.

Don’t know where to start? Head to Creator Marketplace where you’ll find a huge pool of diverse and talented creators. You’ll also be able to check out their stats and find just the right fit for your brand.

Make sure to familiarise yourself with a creator’s style before reaching out to make sure they fit your brand, and when you do reach out, make sure to provide as much information as you can about your campaign to improve the chances of the creator delivering exactly what you’re looking for.

Implement the Full Funnel Strategy 🗓️

In order to drive awareness of your brand and excitement amongst your audience, consider using Reach and Frequency for maximum reach. Video Shopping Ads are a great tool to prime your market, while effective retargeting will help you turn interest into sales.

Get to talking (and hash-tagging!) #️⃣

Don’t miss out on the Mother’s Day conversation ‒ be sure to utilise trending hashtags related to the holiday, so that your brand can achieve maximum visibility and reach adjacent audiences who might be looking for content like yours as they celebrate their mums.

#mothersday (4.5M posts)

#gift (5.8M posts)

#momtok (3.6M posts)

#mum (1.6M posts)

#motherslove (1.2M posts)

Ready to kick-start your Mothers Day campaign? Click the button below to access our SMB Mother’s Day guide which host exclusive strategic insights and expert- recommended tips to help you win Mother’s Day on TikTok.

For agencies in the EU, check out our Agency Guide here.

Source:

[1]: TikTok Marketng Science SMB Consumer Research (EU Results) conducted by InSites Consultng 2022 (n=3000)