SodaStream

The Objective

SodaStream is the world’s leading at-home sparkling water maker. Together with client media agency OMD, SodaStream came to TikTok for an engaging campaign designed to boost awareness and engagement for their brand amongst a whole new audience.

The Solution

SodaStream wanted to make a big impact, so decided to collaborate with client media agency OMD and choose our Smart Media Bundling approach for their campaign. The strategy combined Reach and Video Views within the auction framework to produce a full suite of ads that would grab the attention of their target audience. This tactic, combined with engaging and native-style content tailored to the platform, delivered some truly outstanding results.

In the hope of gaining real, usable insights from their campaign, SodaStream also chose to run a Brand Lift Study alongside their ads. When you run a TikTok Brand Lift Study, we create two randomised groups from a portion of your campaign's target audience: an Exposed Group that sees your promoted content and a Control Group that does not. We then use a combination of polling and statistical techniques to measure the difference in key performance indicators – like awareness and ad recall – between the two groups, which can be attributed to your advertising.

The Results

The SodaStream campaign achieved a 4.9% Ad Recall lift in the Brand Lift Study, underscoring the effectiveness of native-feel ads in creating memorable impressions. Additionally, the creative assets excelled in performance, all achieving an exceptional 90%+ 6-second View Through Rate (VTR), which is a testament to the power of TikTok’s format and SodaStream's impactful messaging. Overall, this campaign is a fantastic example of the value in pairing smart campaign strategies with platform-specific, compelling content.