Introducing TikTok Academy
The official TikTok learning destination for marketers and agencies.
In the fast-paced world of digital marketing, staying ahead of the curve is crucial. TikTok Academy is your premier destination for mastering the art of TikTok marketing to drive business success. Since its launch in 2022, TikTok Academy has become an indispensable resource for marketers worldwide. We're now thrilled to unveil a brand new learning experience, featuring an upgraded interface and enhanced curriculum.
Who is TikTok Academy for?
TikTok Academy is designed for marketers and agencies of all sizes who create, manage, and measure TikTok ad campaigns. Our comprehensive courses cover media, creative strategy, and performance measurement, tailored to help you meet your business objectives.
What's new with TikTok Academy?
Curated learning paths: We've curated essential TikTok marketing knowledge into comprehensive learning paths, each made up of individual courses. You can follow the recommended course sequence or explore at your own pace for a personalised learning experience.
Flexible learning formats: We understand that everyone has their own unique learning style. That's why TikTok Academy provides multiple learning formats, including courses, webinars, and videos, ensuring that there's something for everyone.
Seamless navigation: Effortlessly discover content that you need by browsing key topics or using keywords to search for specific topics.
"We're thrilled to introduce a brand new experience for TikTok Academy — the official learning destination built to empower marketers and agencies with the most accurate and up-to-date insights to thrive on TikTok. Whether you're just starting out or looking to elevate your strategies, TikTok Academy is here to help you succeed."
What can I learn on TikTok Academy?
To maximise your TikTok Academy experience, we recommend following the curated learning paths focused on media buying. These courses are designed to help you launch impactful TikTok campaigns that achieve your business objectives.
Learners can follow curated learning paths organized by business objectives:
TikTok basics: Learn how to set up your accounts, make content, and get started with TikTok ads.
Build brand awareness: Learn how to increase brand awareness and favorability on TikTok.
Drive website conversions: Learn how to bring visitors to your website and effectively drive product sales.
Promote your mobile app: Learn how to drive installs and retention for your mobile app.
Generate leads: Learn how to generate leads for your business on TikTok.
Ready to start learning? Register for TikTok Academy for free and unlock the full potential of TikTok for your business.