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Holidays on TikTok

Make it this holiday season with TikTok

Join TikTok’s festive energy to reach new customers, drive engagement, and boost holiday sales. Make it your best holiday season yet.

Download the playbook

GLOBAL Holidays on TikTok

TikTok: The ultimate holiday hub for discovery and purchases

3 in 4

TikTok users say they are likely to buy from a brand they've seen on TikTok Shop.

Source

88

%

of SMBs who use TikTok Shop say it made them sell more products.

Source

80

%

of TikTok users took an action after seeing holiday content on TikTok.

Source

Seizing holiday sales

Make magic with Smart+

Powered by AI, Smart+ Web Campaigns and Smart+ Catalog Ads make holiday marketing easy by automating setup, creatives, and optimization to drive sales.

Learn more

Sell more with TikTok Shop

Bigger carts, less guesswork

Make it on TikTok

Shine bright this holiday season. Discover strategies, product solutions, and creative tips that inspire discovery, boost sales, and spread joy.

Download the playbook

How businesses are generating results

Neonail

Leading nail brand Neonail polished up its campaign targeting with Smart+ automation, creating more appetite and desire among its audience.

76.83 %

increase in conversions

22.99%

lower CPA when using Smart+

See case study

Olivia and Kate

Using TikTok ads fueled by AI, Olivia and Kate grew reach, boosted brand love, and made their affordable-luxury fashion irresistible to new fans.

300%

conversions

-150%

Cost-Per-Activation

See case study

Ridiculously Rich by Alana

Ridiculously Rich by Alana, a UK-loved luxury cake brand, saw huge growth when TikTok Shop helped take its handcrafted treats to new heights.

60K+

orders

45%

increase in GMV

See case study

Resources to get your brand on everyone's wishlist