Get to know your audience better with TikTok Insights

Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact – discover it all and more here
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Audience
Gen Z
Millennials
Gen X +
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Brand Trust
Ad Solutions
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TikTok Insights features third-party TikTok-commissioned research among adults 18+ from the last two years.
Total: 9781 results
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Global
Ad Solutions
74
%
74
%
After viewing a Dynamic Showcase Ad on TikTok, 74% of Gen Z weekly TikTok users would seek more information on the advertised product.
Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material February 2022 (n=259)