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Run healthy wellness campaigns on TikTok

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Health and Wellness on TikTok
Health and Wellness on TikTok
Health and Wellness on TikTok
Health and Wellness on TikTok
Health and Wellness on TikTok

Why advertising here works

Health Conscious community

Health-conscious community

93% of TikTok users say it is important to prioritize their own and their family's health and wellness.

Source
Be Discovered

Be discovered

38% of TikTok users watch content related to health and wellness at least once a day or more.

Source
Inspire action

Inspire action

35% of TikTok users interested in health content say they have made a purchase after seeing a video with health content on TikTok.

Source

Supplements, oral hygiene products and OTC pain medicines are the most frequently purchased wellness product categories on TikTok.

Source: TikTok Marketing Science US Custom Wellness Care Survey via AYTM, August 2023

Solutions for every health and wellness campaign

Drive sales
Brand building
Measure success
GMV Max
Catalog Ads
Carousel Ads
TIKTOK BRAZIL FASHION CASUAL B 5

Maximise your TikTok Shop's total ROI

Automate your TikTok Shop campaigns with this AI-powered solution designed to maximise gross merchandise value and ROI. Simply choose the products, creative and budget, and GMV Max will take care of the rest.

GMV Max

TIKTOK BRAZIL FASHION CASUAL B 5
Maximise your TikTok Shop's total ROI
Automate your TikTok Shop campaigns with this AI-powered solution designed to maximise gross merchandise value and ROI. Simply choose the products, creative and budget, and GMV Max will take care of the rest.

Learn more

Catalog Ads

Shoppable ads to drive sales on your website
Powered by your product catalogue and data connections, Catalog Ads deliver tailored product recommendations on the For You page and other placements to boost sales on your e-commerce website.

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Carousel Ads

Feature your wellness products with swipeable ads
Showcase multiple products or tell a deeper story. Give users control as they swipe through images in your health and wellness industry campaigns.

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Success stories

Triquetra Health
Natural supplement brand Triquetra Health used GMV Max to boost TikTok product sales by 136%, increase other channel sales by 30%, and achieve 4X ROI while saving 10 hours weekly on optimizations.

See case study

Betterbrand
Healthcare & pharmaceutical company Betterbrand used GMV Max and Product Shopping Ads to achieve $1M GMV in one quarter, with 80%+ driven by ads. TikTok Shop Ads became their best-performing channel.

See case study

Bayer
Bayer partnered with TikTok creators to launch “Teach Me How To Gummy,” driving 45M+ impressions, a 102% boost in brand mentions, and a 27% rise in unaided brand awareness for One A Day 50+.

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MaryRuth's
MaryRuth’s used TikTok’s Smart Targeting to refine ad delivery beyond traditional settings. By enabling Smart Interest & Behaviors, they optimized audience reach and enhanced campaign efficiency.

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Zenfulnote
Zenfulnote grew sales and community by testing TikTok creatives, using Spark Ads to boost top-performing content, and optimizing their profile on TikTok Shop, driving 1.7M+ video views.

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MySmile
MySmile used TikTok Shop and Shop Ads to boost sales and diversify revenue streams. Results: >$1M GMV in 3 months, 3x ROAS, and 80% lower CPA.

See case study

Resources to power your health campaign