Success stories

Rocket Game Studio

Mini Games: Calm & Relax achieved ROAS target and increased TikTok Ads spend by 15x with Pangle IAA VBO D0

Rocket Game Studio Mini Games
15 x
Increase in Ad Spend
+20 %
Day0 ROAS

The objective

Optimizing performance metrics


Mini Games: Calm & Relax is a collection of easy-to-learn mini-games launched globally in October 2024 by Vietnam-based gaming company Rocket Game Studio. It combines multiple play modes and genres to keep gamers entertained and engaged.


Rocket Game Studio approached TikTok in July to create a Pangle In-App Advertisement Value-Based Optimization (IAA VBO) campaign. In anticipation of the game's global launch, the team wanted to leverage TikTok's products to acquire valuable gamers and optimize key performance metrics, including cost per purchase (CPA) and return on ad spend (ROAS).



The solution

Leveraging Pangle IAA VBO for targeted reach



Having worked with TikTok previously, Rocket Game Studio was optimistic about creating campaigns using the Pangle IAA VBO solution. Pangle's extensive network of 100,000+ global apps enabled the studio to reach engaged audiences in 36 markets, making it ideal for launching the game globally.


Additionally, as the name suggests, Value-Based Optimization (VBO) helped identify users with higher per-purchase value, improving advertising effectiveness and ad performance. Rocket Game Studio used its in-house creatives to run two campaigns to compare ROAS on Day 0: one with Pangle IAA VBO solution with MinROAS bidding and another without the Pangle solution.





The results

20% higher ROAS on launch day


The Pangle IAA VBO campaign, optimized for higher per-purchase value, yielded better ROAS. Compared to the client’s target KPI, they achieved a 20% higher ROAS on Day 0. After seeing these results, the team increased their ad spending by 15x, leading to a significant uplift in performance.


quote marks - razzmatazz

We've seen outstanding results by using Pangle IAA VBO solution. The solution allowed us to focus on high-value users, optimizing for both engagement and long-term revenue. Our campaign performance improved significantly, with a notable increase in conversions and ROI. We're thrilled with the results and look forward to scaling further with this powerful tool.

Nhanh Vu, UA Marketing Leader
Rocket Game Studio

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
Get Started
Got it