The TikTok Ad Awards 2024 | Nordic Winners

Announcing the Nordic winners of the TikTok Ad Awards 2024!

Last night, in a dazzling ceremony held in Stockholm, the TikTok Ad Awards 2024 celebrated the standout brands and agencies across the Nordics that are setting the standard for creative, high-performing campaigns on TikTok.

Each winning campaign brought something unique to the platform, tapping into TikTok's vibrant culture, engaged community, and innovative ad solutions to captivate audiences and exceed campaign goals. These brands delivered a masterclass on how to succeed on TikTok, showcasing the strategies and ad formats that lead to exceptional results.

Read on to discover this year's winners and explore their remarkable campaigns!

Greatest Creative

This award recognises a brand's overall creative approach on TikTok, including the strategic use of paid peaks and organic beats to establish an ongoing TikTok-first presence on the platform.

Fler goda dagar

Hemköp | FLX

Using humor and authenticity to build trust and engage with relatable, TikTok-first content.

This year’s Greatest Creative award goes to no other than Hemköp and agency FLX for their campaign "Fler goda dagar," which, with great humor and authenticity, drove brand awareness and created a deeper connection with viewers. With TikTok-first content that blended recognizable everyday situations with behind-the-scenes glimpses, Hemköp reached a wide audience and built trust in the brand.

By building a campaign around the human side of the grocery business, focusing on the people working in stores and their food knowledge, the content felt genuine and engaging – hand in hand with TikTok's vibe. The campaign involved this newly found community by continuous analysis and learnings which were integrated into the next video production, building a strong community and ensuring that Hemköp remained top-of-mind during the next run for groceries.

The content was directed by the Swedish director and comedian Daniel Hallberg, famous for his strong conceptual and humorous storytelling.

Jury Comment:

Creating work that resonates and makes a difference over time is no easy task. The winner of this year’s "Greatest Creative" showed exactly how it’s done, through consistency and quality –capturing everyday moments in a way that feels real, unpolished, and platform-first. It’s impressive to see humor used expertly, not as a gimmick, but as a genuine connection point with the audience.

For its ability to make us smile, keep us engaged, and create an authentic, lasting connection with viewers, the jury proudly awards "Fler goda dagar" and Hemköp

Greatest Performance

This award celebrates the use of inventive TikTok-first creative and campaign strategy to drive excellent lower-funnel results.

The November Campaign

Elgiganten | Dentsu

Turning awareness into sales with innovative ad formats, TikTok trends and smart retargeting

This year’s Greatest Performance award goes to Elgiganten and agency Dentsu for their successful campaign, which focused on turning brand awareness into tangible purchase results during the peak season shopping period Black Friday and Singles Day. With a strategy that combined TikTok-first creative elements with a sophisticated retargeting plan, they used innovative formats such as Video Shopping Ads and Spark Ads to effectively reach users and turn interest into sales.

The campaign employed a data-driven approach to optimize ad spend and ensure a high ROAS (Return on Ad Spend), resulting in impressive sales figures while maintaining a low cost per completed payment.

"We realized how important it was to keep up with TikTok’s trends and user behavior, which shaped both our content and our audience strategy. The strong results we achieved – both in brand awareness and sales – show that it’s about more than just a single campaign. It’s about creating a long-term presence that keeps the brand relevant and drives continuous results." - Elgiganten

Jury Comment:

Driving real performance demands more than just good content; it requires a precise blend of insight, strategy, and execution. This campaign delivered exactly that, impressing the jury with its ability to master the art of creating engagement and turning it into tangible results. In tech, things move fast. And sometimes, thanks to clever marketing, tech moves even faster—right off the shelves.

Congratulations to the November Campaign by Elgiganten!

Greatest Branding

This award rewards a standout branding campaign that used an innovative campaign strategy to drive excellent upper-funnel results.

Levi Viral Cup

Levi Hotel Spa Resort | Bob the Robot / NoA | Bluebird / NoA

Putting Finnish Lapland on the map as a summer destination through TikTok challenges and creativity.

This year’s Greatest Branding award goes to Levi Hotel Spa Resort and the agencies Bob the Robot and Bluebird for their innovative campaign that put Finnish Lapland on the map as a summer destination. Levi Viral Cup was set up as a competition where influencers entirely played out on TikTok, and content was created that captured everything TikTok is.

The campaign began with teasers and PR packages to create hype, followed by influencers being flown to Levi Hotel Spa Resort to compete for who could create the most viral videos. With the brief “Lapland. Your Way.”, they had 72 hours to film and edit their content, followed by seven days for organic spread.

The result? TikTok exploded with creative and engaging clips showcasing Lapland in a new light, proving that even with a smaller media budget, huge reach can be achieved. The campaign was a hit, and the clips created were boosted through Spark Ads, proving the importance of balancing organic content with TikTok ads to achieve optimal impact.

Jury nomination:

Sometimes, the most powerful way to connect with your audience is to take the road less traveled. You can bet on that. The jury was highly impressed and inspired by this work, which dared to break away from the familiar and try something new to reach people on the platform where they are most engaged. Exclusively designed for TikTok, this campaign turns virality into currency, bringing home the trophy with equal parts stellar results and creative ingenuity.

Congratulations to Levi Viral Cup!

Greatest TikTok

This prize is awarded to the best overall campaign: the campaign that has harnessed the creativity of the platform, driving impact through the clever use of ad products to smash objectives across the funnel.

TikTok University

Haaga-Helia University of Applied Sciences | Bob the Robot / NoA | Toinen PHD

Redefining education for the digital age by transforming TikTok into a learning platform.

TikTok is proud to announce that the Greatest TikTok 2024 award goes to Haaga-Helia University of Applied Sciences for their groundbreaking campaign “TikTok University.” This campaign not only challenged traditional education but also revolutionized the way we view learning in a digital world. With “courage” as it’s north star, Haaga-Helia created the first-ever university course on TikTok where students were offered a completely new form of education where TikTok became a platform for knowledge.

It was a world-first where students didn’t just watch short videos - they earned credits, completed assignments, and participated in the global discussion about modernizing education for the digital generation. Haaga-Helia proved that innovation and courage can redefine traditions, and their campaign truly set the standard for the future of learning. Proof to the pudding that change isn’t a threat, but an opportunity to create something entirely new. And an award-winning campaign.

Jury Comment:

In a time when brands and institutions must adapt to the way we consume media, the jury was blown away by a campaign that is more than just a nod to innovation – it’s a redefinition of what the platform can be. With stellar strategy, creativity, and standout results, this work disrupts more than one familiar format, schooling both its target audience and the competition.

Congratulations to TikTok University by Haaga-Helia University of Applied Sciences!

A heartfelt thank you to our wonderful jury:

Oskar Hellqvist, Executive Creative Director, ABBY.WORLD (Jury Chair)

Chara Sakellari, Creative Director, Wolt

Mira Ekman, Content Creative, Åkestam Holst

Laura Olesen, Global Marketing Orchestration Manager, Pandora

Rich Perusi, Creative Director, ex Essence Mediacom

Sara Dastory, Social Media Strategist, Nord DDB

Trine Slagnes, Head of Performance, Social Media, Smood Social

Rasmus Bjurström, Deputy CEO, Borg Owilli

Natalie Eriksson, Founder & CEO, Crunch Time

Eirik Sveen, Manager of Content Strategy, ReMedia

Julia Borggren, Social Media Manager, Weekday

Vilmer Liljenberg, Social Media Specialist, Jung Relations

Noora Eskola, Social Media Creative, SEK

Huge congratulations to all of our shortlisted entrants, who delivered exceptional campaigns on the platform and helped us make last night so much fun; we're excited to see what you do next! You can check out the full Nordic shortlist here.

As the winning team of the Greatest TikTok Nordics, Haaga-Helia University of Applied Sciences will travel to Lisbon on 27th November to compete in the European Grand Prix against the best campaigns from Europe to see who will be named the absolute best of the best. We can't wait!