PINTU

The objective

Creating scaled ad creatives

PINTU is a leading cryptocurrency application that aims to make crypto investing accessible to all. With a user-centric approach and a focus on trust, security, and innovation, PINTU provides a seamless platform for buying, selling, and storing cryptocurrencies. As part of its plans to create scaled ad creatives for an App Event Optimization (AEO) campaign with a performance-heavy approach, PINTU took part in the TikTok Creative Exchange (TTCX) program from May to June 2023.

The solution

Working with the right creative partner

Through the TTCX program, PINTU matched with the Indonesia-based TikTok Creative Exchange and Creative Marketing Partner, Naisu. TTCX enables fast, scalable production of creative content for advertisers like PINTU. The platform gives instant access to a selection of the best TikTok Creative Partners in the industry and facilitates efficient collaboration. Advertisers can also manage creative projects through the portal in a simple workflow, designed to generate best-in-class creativity.

As the PINTU team did not have enough in-house resources to work on creatives for TikTok ads, they collaborated closely with Naisu to realize their creative concept. Naisu provided its expertise to PINTU in creating well-performing ad creatives, while engaging creators from Indonesia to create convincing TikTok videos showcasing PINTU's sleek app interface and the ease at which they can buy and sell crypto. The team then used AEO to further promote the videos to prospective new traders who showed a propensity to download the PINTU app.

The results

Driving app installs and transactions

By collaborating with Naisu, PINTU successfully created engaging and impactful video creatives that were able to attract and drive app installations and transactions among prospective users. The campaign achieved exceptional results, garnering positive user responses, driving significant growth for the brand, and scaling up with AEO.

"As the videos were not only well received on TikTok, but had also driven significant growth for PINTU via app installations and transactions among new users, Naisu takes pride as a badged TikTok Creative Marketing Partner to have journeyed alongside PINTU, Indonesia’s leading homegrown crypto assets platform," said Azril Alfaza, Account Executive, Naisu,