Rocket Game Studio
Enhancing performance of Multi Conversion AEO campaign with High Spending Power targeting
The objective
Enhancing the performance of Android Multi Conversion AEO Purchase campaign
Space Shooter, developed by Rocket Game Studio, is an immersive casual shooting game that delivers top-notch visuals and gameplay. Rocket Game Studio has been leveraging TikTok as a marketing platform since 2019 and has decided to participate in product performance test with High Spending Power targeting. The test aimed to determine whether High Spending Power targeting will enhance the performance of Space Shooter's Android Multi Conversion App Event Optimization Purchase campaign.
The solution
Leveraging High Spending Power targeting to optimize for D7 ROAS
High Spending Power targeting strategy enables advertisers to reach users who have a history of purchasing from a gaming app, who will likely be more comfortable in making purchases in other mobile games as well. The campaign adopted Multi Conversion App Event Optimization solution to optimize toward every purchase, instead of optimizing toward first and unique purchase only, to help lower Cost per Action and acquire purchase conversions faster.
Along with High Spending Power targeting and Multi Conversion App Event Optimization, Rocket Game Studio produced localized creatives for Korean users, using gameplay clips. Among them, top performing videos were selected and leveraged for lower funnel campaigns.
The results
Proving the impact of High Spending Power targeting, with higher ROAS and lower CPP
The test successfully proved that High Spending Power targeting, together with Multi Conversion App Event Optimization, would bring higher D7 Return on Ad Spend(ROAS) and lower cost per purchase. Compared to the ad group that did not use High Spending Power targeting, the campaign achieved 27.34% higher D7 ROAS and 0.49% lower Cost per Purchase.
