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School’s in session for SMBs on TikTok

August 26, 2024

Unlock your brand’s potential to drive sales and maximise visibility this back-to-school season.

Back to School social image

With the new school year fast approaching, the back-to-school season offers a prime opportunity for small and medium businesses to engage and convert new audiences on TikTok. As users gear up to shop for their essentials, it's the perfect time to tap into trending conversations on the platform. No matter your industry, this season is an ideal moment to connect with your audience and drive sales.


Back-to-School by the numbers


TikTok users’ top consideration when BTS shopping include price (50%), product quality (47%) and promotions or deals (37%). [1]


When it comes to back-to-school shopping, 80% of TikTok users who are parents purchased clothing or accessories, 73% opted for office or school supplies, and 69% stocked up on food and beverages.


#BTS is trending


To make your brand shine on TikTok, craft content that feels native to the platform. For the Back-to-School season, leveraging trends can supercharge your engagement and showcase your products in the best way. Here’s a look at some of the top Back-to-School trends on the platform:


  • Teaching Empathy

Recognising the growing stress on students, a new wave of educators are enriching their curriculum with empathy, focusing on soft skills that extend beyond traditional classroom learning. Explore hashtags like #Teachers, #MindfulLearning, and #Wellness to get your SMB involved in the conversation.


  • New Tech in Town

Schools are using new technology to enhance organisation, creativity, and curiosity. Tap into this trend and boost your brand with hashtags like #EdTechTrends and #VRinEducation.



Now, let’s talk business!

Here are some of our top tips to boost sales and grow your brand this Back-to-School Season:


🛍 Activate the purchasing power of the TikTok community with Video Shopping Ads to elevate your ad game.


🧲Capture your audience’s undivided attention with the use of Interactive Add-Ons in a full-screen, sound-on environment.


For more creative insights, Back-to-School trends and advertising strategies to help you make the most of the season, make sure to download our guide.







Sources

  1. TikTok Marketing Science Global Back to School Survey via AYTM (UK + FR Results), December 2023. Base: TikTok users 18+ (n=250)


Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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