TikTok Brand Safety Studio
This short, animated video provides industry definitions of brand safety versus suitability, and then goes to share TikTok's unique approach, tools and solutions to help brands find suitable environments to strengthen their brands.
You know your brand values best, and we know you may have preferences for what content is shown next to your ads. That's why we're continuously innovating our brand suitability solutions.
Visit the TikTok Brand Safety Studio
Beyond Brand Suitability
Teen Well-Being
Election Integrity
Data & Privacy
Creator Authenticity
Industry Advice
Visit the TikTok Brand Safety Studio