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Increase video views

Get more views from more of the users you want

Go from discovery to conversion with TikTok’s full-screen, sound-on solutions designed to increase video views and achieve TikTok success. Create ad content that captures attention and effectively guides viewers through the customer journey.

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How TikTok increases video views

Get discovered

Get discovered

58% of TikTok users discover new brands and products on the platform—14% more than on other platforms.

Source
Tuned in Audience

An audience that's tuned in

Every day, TikTok users around the world watch a movie length's worth of content.

Source
Join in the conversation

Join the conversation

Brands show up authentically alongside our users, allowing them to be a part of two-way conversations with their audiences.

Solutions designed to increase video views

Promote
Spark Ads

Turn up the heat on your content

Help drive traffic and reach a wider audience with just a few taps. Promote organic videos, photo posts, and LIVEs, right in TikTok.

Promote

Turn up the heat on your content
Help drive traffic and reach a wider audience with just a few taps. Promote organic videos, photo posts, and LIVEs, right in TikTok.

Learn more

Spark Ads

Tap into the TikTok community
Combine the reach and impact of paid video ads with the authenticity of organic content to foster connections and enhance performance.

Learn more

Tips for TikTok success

Tap into the power of communities

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Brands that think community-first don’t just get views—they get results.

Learn more

See what's driving views

Use the Audience Insights tool

Create ad content that makes people tune in

Connect with TikTok trends

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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way. Leveraging trends effectively can contribute to TikTok success, helping you create video ads that resonates with your audience and drives engagement.

Learn about trends

Think TikTok-first

Build with sound

Success stories

FinT Inc.

The Japanese marketing agency used creator marketing and Spark Ads to drive awareness of a client's brand and increase video views by 700%.

See case study

MR. DIY

The Kuala Lumpur-based home improvement retailer leveraged organic content and Spark Ads, resulting in over 9 million video views in just 5 days.

See case study

eOne

This independent studio used a suite of TikTok advertising solutions, including Spark Ads and In-Feed Ads, to get over 50 million impressions.

See case study

LOOKFANTASTIC

The online beauty platform utilized multiple TikTok ad solutions to get in front of 7.7 million users and drive incremental sales during Cyber Week.

See case study

More ways TikTok can help grow your business

Generate leads

Drive engagement

Expand your reach

Attract new customers

Increase sales

Boost conversions

Additional resources

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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