About Promote on TikTok

Last updated: September 2024

Promote is a full-funnel, lightweight advertising tool found within the TikTok app. It allows you to quickly boost content with a few taps. Consider Promote for boosting:

  • Your content, including videos, LIVEs, and photo posts

  • User-generated content

  • Content with product links from your affiliate sellers to gain brand awareness and drive sales


Benefits and features

With Promote, you can optimize your ads for specific objectives for your marketing needs. Whether you are looking to build your brand awareness, generate more leads, or increase sales, Promote's objectives can help you with your business goals.


Upper-funnel objectives:

  • More video views

  • More LIVE views

  • More followers (video and LIVE)

  • More profile views

Lower-funnel objectives:

  • More product purchases

  • More website visits

  • More website conversions

  • More messages

  • More phone calls

  • More leads


Promote provides you with performance analytics for your campaign, including:

  • The number of your video views

  • The number of likes, comments, and shares for your video

  • How many people visited your website link

  • The age and gender of the people interacting with your video


How to find Promote in-app

You can get to the Promote tool in several different ways:

  • From a TikTok video you want to Promote:

    1. Find a TikTok video you want to Promote, such as one in your profile.

    2. Click the three dots to open a menu and click the Promote icon.

      Find Promote from in a TikTok video gif

  • From TikTok Studio in your in-app menu.

    1. Enter TikTok Studio by using the upper-right menu button in your profile.

    2. Find and click the Promote icon in the TikTok Studio tools list.

      Find Promote in TikTok Studio

  • Business Suite in your in-app menu.

    1. Enter Business suite by using the upper-right menu button in your profile.

    2. Find and click Promote in the list of Business Suite tools list.

      About Promote - Find Promote in Business Suite

  • From your own LIVE, either before or during LIVE.

    1. Before LIVE: using the Promote icon above the Go LIVE button.

      About Promote - Find Promote before LIVE

    2. During LIVE: using the Promote icon within the Share menu.

      Find Promote during LIVE

  • Promote again:

    1. Go to your Promote Dashboard and find a video within your Order history. You can see a fuller list of videos if you click See more next to Order history.

    2. Click Promote again on a video.

      Find Promote again


Integrating Promote with TikTok Ads Manager

By integrating Promote with TikTok Ads Manager, you can access new conversion objectives to achieve your full-funnel goals, easily manage all your campaigns, billing, and more from within the full-suite TikTok Ads Manager. Learn more about the Promote integration with TikTok Ads Manager and how to integrate Promote with TikTok Ads Manager.


Promote policies

While all TikTok posts must follow TikTok Community Guidelines, TikTok Promote campaigns must follow additional policies. Learn more about TikTok Advertising Policies for Promote.