ATIPA Shop

The Objective

Hailing from Thailand, ATIPA Shop is a dynamic fast fashion brand that specialises in adiverse selection of trendy womenswear designed to resonate with style-conscious shoppers. Recognising the potential of TikTok as a platform to reach and engage with a broader audience, they set out to capture the attention of their target market, build brand awareness, and drive interest in their collections. Their goal was to spark curiosity and entice users to explore their TikTok Shop, where they could discover the latest styles first-hand. By creating a strong TikTok presence, ATIPA Shop aimed not only to showcase their products but also to foster a community of followers who are excited about fashion and eager to keep up with the latest trends.

The Solution

ATIPA Shop harnessed the power of LIVE GMV Max, an automated Shop Ads campaign tailored to optimise liveroom traffic and maximise gross revenue during LIVE events. This innovative solution amplifies LIVE events performance, enabling brands to drive higher returns while fostering meaningful audience engagement. With LIVE GMV Max, brands gain precise control over ad placements throughout their LIVE campaigns, allowing for strategic management and optimisation of ad positions to achieve maximum visibility and interaction. This ensures ads reach the right audience at optimal moments, resulting in higher impact and stronger campaign results. 

Additionally, they leveraged the Community Interaction objective to strengthen their brand presence and forge deeper connections with the TikTok community. By driving traffic to their profile and growing their follower base, they enabled more users to engage with their content, ultimately translating this engagement into increased sales in the future.

The Result

Through their strategic use of LIVE GMV Max, ATIPA Shop achieved remarkable growth in September 2024 compared to August 2024, showcasing the brand's appeal and engagement with their target audience. With a substantial 44.4% month-over-month increase in gross merchandise value (GMV), they successfully boosted product visibility and engagement. While the LIVE GMV Max campaign delivered over 12 times return on investment (ROI), the Community Interaction campaign  attracted over 544,000 profile visits, solidifying ATIPA Shop’s brand presence and setting the stage for sustained growth in a fast-paced e-commerce world.