Coke Studio
Striking a chord within the TikTok community through TopView, Top Feed and In-Feed solutions to show off the local music magic!
The objective
Maximize Coke Studio’s Season 15 Impact on TikTok
Coke Studio, a franchise featuring local studio-recorded music performances that Pakistanis eagerly look forward to each year, launched its highly anticipated Season 15 on TikTok. The objective was to elevate Coke Studio Season 15 as a cultural phenomenon on TikTok by maximizing audience reach and engagement, driving sustained interest through strategic weekly song promotions, and seamlessly converting TikTok viewers into dedicated listeners of the full music tracks.
The solution
Striking a chord within the TikTok community through various ad solutions to show off the local music magic!
In April, Coke Studio launched a strategic TikTok campaign to promote Season 15 in Pakistan. The campaign kicked off with a TopView ad unit to secure premium placement and achieve mass awareness in just one day. The strategy then moved to building anticipation by releasing teasers for each of the ten songs using TopFeed inventory, targeting music lovers on the platform. A few days after each teaser, full song campaigns were launched with objectives focused on reach and video views to maximize exposure.
All of Coke Studio’s Season 15 content, which featured vertical adaptations of the full songs with local artists, was uploaded to Coke Studio’s TikTok profile. This content was further amplified through Spark Ads, ensuring each song reached a broader audience while maintaining native engagement on the platform.
The results
Coke Studio’s hitting all the right notes on TikTok, reaching over 41 Million users in Pakistan.
Coke Studio’s Season 15 campaign on TikTok delivered exceptional results, resonating powerfully with the community. The campaign reached over 41 million users, achieving a CPM 9.3% below the industry benchmark. It garnered a total of 664 million video views, with a 15-second Focused View-Through Rate exceeding the benchmark by 14.5%. Engagement was equally impressive, with over 5.7 million likes, comments, and shares on Coke Studio’s videos. This goes to show how TikTok effectively promoted the season, driving massive awareness and interaction among music lovers across the platform.
TikTok played a pivotal role in helping us reach and connect with our audience efficiently. Our partnership with TikTok and their innovative ad solutions were instrumental in driving the success of Coke Studio Season 15. The collaboration helped us in tailoring our content specifically for the platform, resulting in remarkable audience engagement and generating a massive amount of user-created content, which further amplified the reach of our songs
Ready to get started?
By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.
