KashKick
Maximizing ROAS in the rewarded gaming genre with TikTok Smart+
The objective
Driving high-quality growth and ROAS in the US market
KashKick, a rewards-based app, enables users to earn real cash by completing surveys, playing games, signing up for offers, and engaging with sponsored content.
Since launching on TikTok, KashKick has focused on achieving strong Day-1 ROAS (D1 ROAS) while ensuring consistent performance during peak periods.
Given the nature of a rewarded gaming app, where user engagement and monetization happen quickly through in-app actions, achieving strong D1 ROAS is crucial for KashKick to ensure immediate returns and efficiently reinvest in user acquisition at scale.
To drive sustainable growth, they integrated TikTok’s advertising solutions as a core component of their expansion strategy in the US market.
The solution
Optimizing performance with TikTok Smart+ solution
To enhance advertising efficiency, KashKick partnered with TikTok’s Global Gaming team to implement Smart+, an AI-powered solution designed to automate and optimize campaign performance. Smart+ streamlines the entire performance advertising process by automating targeting, bidding, and creative delivery, ensuring that ads reach the most valuable users at the right time.
By leveraging real-time AI-driven optimization, KashKick was able to maximize returns while improving ad delivery efficiency.
With this approach, KashKick aimed to scale high-quality user acquisition across both iOS and Android while transitioning to an always-on campaign structure to maintain sustained momentum.
They relied on a balanced creative strategy to enhance engagement, utilizing 75% in-house assets alongside 25% TikTok One creatives, ensuring a diverse and compelling content mix that resonated with their audience.
The results
Strong ROAS growth and streamlined campaign execution
By implementing TikTok Smart+ and ADC solutions, KashKick significantly improved both ad performance and revenue generation. Their campaign results included a 20% increase in D1 ROAS for iOS and a 21% increase in D1 ROAS for Android, demonstrating the effectiveness of Smart+ in optimizing performance and driving immediate returns.
Beyond the strong initial uplift, Smart+ enabled more efficient budget allocation by automating key campaign elements, allowing KashKick to scale its ad spend with confidence. The always-on campaign structure ensured consistent acquisition while continuously identifying and targeting high-value users across iOS and Android.
KashKick’s team praised the efficiency and automation of TikTok’s Smart+ solution, emphasizing its role in simplifying campaign management while delivering measurable, high-impact results.
The success of this strategy reinforced TikTok as a key growth channel for KashKick’s long-term expansion in the US market.
TikTok has been a top-performing traffic source for us, delivering not only impressive ROAS but also exceptional quality metrics. Smart+ campaigns have played a critical role in our ability to scale efficiently. Their outstanding performance, combined with the ease of campaign setup and management, has made scaling seamless. It's essentially a 'set it and forget it' solution that frees up our time while driving great results!"
