MEDIPEEL (MDP)

The Objective

Known for blending premium ingredients with advanced, patented technology, MEDIPEEL (MDP) is a derma-cosmetic beauty brand that prioritises skin health, providing consumers with the best results through a variety of skincare products based on high-quality ingredients that combine science and nature. The brand launched its ecommerce operations on TikTok Shop in July 2023 with the goal of establishing themselves as a leading K-beauty brand in the United States. Within 3 months since their launch, MDP performed remarkably and secured the top spot for daily sales in the skincare category of TikTok Shop (U.S.). 

In September 2024, they wanted to continue the momentum and amplify their brand presence more. Through strategic partnerships with influential figures like Simply Mandys, a beauty influencer with over 1.5 million followers on TikTok, MDP hopes to reach new audiences, and solidify their presence with sustained growth for the business.

The Solution

With their Affiliate program set up to establish close collaborations with influencers, MDP hosted livestreams where influencers would be able to engage their new audiences in real-time, showcasing their products while answering questions from potential customers. With TikTok LIVE and LIVE Shopping Ads (LSA) running at the same time, MDP was able to amplify their livestream to users browsing on the ‘For You’ feed, allowing them to make purchases from the livestream without leaving the TikTok app. To promote product sales, the 12-hour long livestream also entertained viewers with various giveaway activities and live demonstrations, effectively delivering the brand message to consumers and facilitating purchase decisions.

To reach other users with different shopping habits, MDP also leveraged Video Shopping Ads (VSA), which are shoppable videos where MDP can showcase their products dynamically to drive product discovery and purchase decisions. In addition, Product Shopping Ads (PSA) was also used to reach users browsing or searching for similar products on the TikTok Shop Shopping Center. Appearing as product recommendations or within relevant search results, PSA would direct users to the Product Detail Pages (PDPs) of MDP’s products, increasing their product visibility for shopping-inclined customers who can make a purchase seamlessly through the same app.

The Results

The 12-hour long livestream was a success, as MDP observed increased sales and more than 12,000 concurrent live viewers. After more than 4 livestreams, MPD also received increased interest and applications from many new affiliate creators who are keen to work with the brand on future projects. The LSA campaign delivered over 1303% in return on ad spend (ROAS), indicating the effectiveness of live-selling campaigns hosted by top influencers in the beauty space. 

Moreover, their VSA and PSA campaigns also performed similarly well, delivering 1484% and 2376% ROAS respectively. These ads captured viewer attention in different formats and successfully converted consumer interest into sales, solidifying MDP’s position as a powerful player in the K-Beauty market. Their strategic approach leveraging influencer collaborations to promote product sales on TikTok Shop is effective, and has set an important milestone for the brand and signifies future growth potential.