RYZE

The Objective

RYZE’s Debut: Driving Awareness and Targeted Reach Through TikTok

Banglalink wanted to introduce RYZE to the youth of Bangladesh in a way that was both exciting and unforgettable. The goal was to make a strong first impression, build awareness, and create a connection with TikTok’s trendsetters. This campaign wasn’t just about advertising; it was about telling a story that resonated with young, dynamic audiences and set the stage for their journey with RYZE.

The Solution

Creating a Buzz Within the TikTok Community Through Strategic Ad Solutions for RYZE’s Brand Launch!

To bring this vision to life, Banglalink designed a step-by-step approach that felt natural and engaging, just like TikTok itself

Imagine opening TikTok and being greeted by a teaser video that gets you curious and excited. That’s exactly what RYZE did with TikTok’s TopView ad. In just one day, the campaign reached 17 million people and racked up 48 million video views. This was the moment RYZE introduced itself to the world, sparking conversations and curiosity among the youth.

From there, the campaign took a more personal turn. By analyzing who had watched more than 25% of the TopView video, Banglalink found an audience genuinely interested in RYZE. These engaged viewers were retargeted with 15-second In-Feed ads that shared the full story of RYZE. This step made sure that the people who were already curious got more reasons to stay interested, forming a stronger connection with the brand.

To make sure RYZE’s story felt authentic on TikTok, Banglalink used TikTok’s TTCX solution to adapt their TV commercial. They didn’t just reuse the ad—they transformed it into three TikTok-friendly versions that matched the platform’s unique vibe. This effort made the content feel more relatable and engaging, helping the campaign stand out even more.

The Result

Achieving Campaign Success with Efficient Creatives

Over 26 million people discovered RYZE, building a strong foundation for the brand. The campaign generated an incredible 126 million video views, keeping TikTok users hooked. It achieved 15 million video views at 50% completion, showcasing strong engagement with the creative. The TopView ad achieved a remarkable VTR 3.56% for 100% view-through rate (VTR), well above industry standards. With the tailored creatives by TTCX, TopView hit a 7.2% VTR, and the In-Feed ads delivered a 1.2% VTR, showcasing the strength of the strategy.

The campaign was about creating an experience that captured the imagination of young people. By combining a well-crafted story, strategic retargeting, and content tailored for TikTok’s playful energy, Banglalink turned RYZE’s debut into a celebration. This campaign didn’t just meet its goals—it set a benchmark for how brands can make a memorable first impression.