$100.00
新規アカウントで最大$100.00の広告クレジットを獲得しましょう!
方法を確認
Success stories

Taimi

Helping dating app Taimi drive app installs while decreasing cost per user on iOS with Smart+ App Campaign.

Taimi Smart+ banner Taimi Smart+ logo black
-20.9 %
Lower Cost Per Install
-13.9 %
Lower Cost Per User

The Objective


Taimi is an LGBTQ+ dating app that offers a concept of fluid dating for the queer community, where everyone on the spectrum is given a choice to navigate their unique dating journey. As a brand driven by performance and innovation, Taimi sought a solution to optimise its app install campaigns, cut the cost per install (CPI), and reduce the expense of acquiring users. That's when Taimi turned to TikTok's revolutionary Smart+ App Campaign automation solution.



The Solution


Embracing Smart+ App Campaign proved to be a game-changer for Taimi's user acquisition strategy, as Smart+ App Campaign's advanced algorithms created and managed high-performing ads tailored to drive Taimi's key performance indicators (KPIs). Setting up campaigns was a seamless experience with Smart+ App Campaign's intuitive interface, enabling Taimi to reduce manual effort and easily implement creative assets. But the real magic happened behind the scenes. TikTok's cutting-edge automation solution ensured the campaign followed best practices from the outset, optimising ad performance using the power of AI.


While Taimi's creative prowess was already strong, leveraging a mix of TikTok-native creatives produced in-house, with content creators, and through the TikTok Creator Marketplace, Smart+ App Campaign's capabilities elevated the brand's creative optimisation to new heights. Smart+ App Campaign's dynamic optimisation capabilities allocated budgets in real-time to the top-performing creatives, minimising ad fatigue and maximising impact. Taimi could focus on strategic growth initiatives with confidence, knowing that TikTok's Smart+ App Campaign was managing ad optimisation. As Taimi's marketing budget continues to grow, Smart+ App Campaign ensures the brand can scale its campaigns efficiently without the need for significant team expansion.




The Results


Taimi's partnership with TikTok's Smart+ App Campaign solution yielded remarkable results, addressing app clients' common challenges. Through Smart+ App Campaign's automated ad creation and optimisation, Taimi achieved a remarkable 20.9% reduction in its cost per install, driving efficient user acquisition at scale. Leveraging TikTok's advanced targeting capabilities, Smart+ App Campaign enabled Taimi to connect with its desired LGBTQ+ audience more effectively, resulting in a 13.9% lower cost per user acquisition.

quote marks - razzmatazz

Testing Smart+ App Campaign on TikTok was a game-changer for our user acquisition strategy, especially during our initial trial on Android. This positive experience led us to participate in testing Smart+ App Campaign on iOS as well. We found this tool incredibly user-friendly, significantly reducing the manual effort required for campaign launches. Moreover, Smart+ App Campaign requires less ongoing optimisation and respond more smoothly to budget increases. Initially, we were concerned about running campaigns with a broad audience, as we typically work with more targeted segments. However, Smart+ App Campaign proved to deliver great results by acquiring new users at a lower cost.

Daria Buberenko, User Acquisition Manager
Taimi

Ready to get started?

Sign up for our newsletter

By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.

TikTok For Business

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
Get Started
Got it