Vee Sightseeing
Finding new adventures and harnessing custom audiences to drive business success
The objective
Increasing clicks and generating impressions for greater brand awareness
Vee Sightseeing, a Spain-based company with an app available on both Android and Apple marketplaces, serves as a comprehensive platform offering a wide array of tourist and leisure activities for adventurers exploring cities across Spain.
From tourists exploring and aiming to make the most of their short time in new cities, to locals keen to try new experiences right within their own backyard, Vee makes it easy to discover excitement.
The experiences on offer range in style, ensuring there’s something for everyone. From aquatic, land, and air-based adventures to cultural and gastronomic experiences, sports and wellness events, and everything in between, the platform is designed to be the ultimate way to discover Spain.
Vee Sightseeing’s team employed strategic advertising campaigns under the handle @vee.travel, to enhance product discovery and achieve their goals of driving app downloads, increasing impressions, and boosting conversions.
The solution
Tapping into the power of creative content and custom audiences for success with Spark Ads
With this campaign, Vee Sightseeing used Spark Ads to promote their original creative content, aiming for higher conversion rates.
They initially targeted their ads to a custom audience in Catalonia, Spain, one of their key markets for experiences. As the campaign progressed, they expanded to other areas within Spain, eventually covering 70% of the country.
The success of Vee Sightseeing's campaign heavily relied on their creative content. Most of their content was made in-house, and they found that native and authentic TikTok content was the best way to capture audience attention. Their content strategy focused on fun and trendy videos showcasing the available experiences in an exciting and shareable way. These videos often featured people enjoying new experiences, memes, and occasional behind-the-scenes glimpses of Vee Sightseeing.
The results
Discovering new audiences and generating over a million impressions in record time
Deploying in mid-January 2024, Vee Sightseeing’s TikTok advertising campaigns have achieved success and generated remarkable results within many of the key performance indicators the company was seeking to target.
To date, they have generated a lifetime cost-per-click (CPC) of 0,77€ for their App Download campaign. They maintained their lowest cost-per-mille (CPM) at 2,15€, and, most impressively, were able to generate more than one million impressions. Their results are contextualized by the perception that targeting iOS 14 users typically results in higher costs, while simultaneously yielding higher quality users.
The team behind Vee Sightseeing continues to refine their campaign settings and ad content to further optimize their results. Moving forward, they aim to launch additional campaigns and ad groups in the form of seasonal campaigns and other ‘always-on’ advertising initiatives to support their growing inventory of experiences ready to be booked by adventure seekers across Spain.
Content creation, organic growth, and advertising tools are key elements for Vee Sightseeing’s growth and development. We are integrated with numerous platforms but TikTok has streamlined connection and campaign creation processes to make them impressively efficient, while offering great customer service when needed. This allows our team to focus on developing creative ideas without worrying about excessively complicated systems or their reliability.
