See our success stories

TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.

TikTok Success Stories

Our success spotlight

Toyota Auto Ads on TikTok

Toyota

By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.

See case study

Discover more success stories from across TikTok

Industry
Solution
Goal
Region
Business type
Total: 177 results
Financial services

N26

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From scrolls to sign-ups: How N26 acquired high-quality users in Germany and Spain.

N26 Logo
April 01, 2026
E-commerce

OTTO

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Using Smart+ Catalog Ads, one of Germany's leading e-commerce platforms boosted efficiency, scaled app installs, and increased lower-funnel sales on TikTok.

OTTO Logo
March 31, 2026
Financial services

ING

ING Thumbnail

Leveraging TikTok Custom Pulse, ING elevated its basketball sponsorship during the European Championships, driving key brand lifts.

ING Logo
March 29, 2026
Telecommunications

MTEL Germany

MTEL 1

Reaching the Balkan diaspora in Germany with a TikTok-native acquisition strategy

mtel-logo
March 20, 2026
Makeup & beauty

Dr. Jart+

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Using A/B testing to evaluate creative add-ons, Dr. Jart+ identified Product Highlight as the most effective format for boosting conversions and engagement on TikTok.

Dr. Jart+ Logo
March 18, 2026
Travel

Omio

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Proving TikTok's value as a high-performing channel for app installs with measurable impact across key growth markets.

Omio logo color
March 16, 2026
Technology

Samsung

Samsung TikTok-Shop Case-Study

Combining a best-in-class shop experience with creator-led content and full-funnel advertising, Samsung turns TikTok Shop into a scalable discovery commerce engine for high-end tech products.

Samsung Orig Wordmark BLACK RGB 128x128
January 28, 2026
Makeup & beauty

Weleda

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Unlocking a new stage of the funnel, Weleda becomes the first Swiss brand to leverage TikTok Consideration Ads, driving consideration among users familiar with its products.

Weleda Logo
January 21, 2026
Financial services

LVM Insurance

LVM Thumbnail

Sparking relevance in a category often overlooked by younger audiences with a mix of brand and creator-led content delivered through premium TikTok placements.

LVM Logo
January 12, 2026
Retail

EDEKA

EDEKA Thumbnail

Leveraging TikTok Consideration Ads to bridge the gap between awareness and action while also setting a new standard for grocery marketing.

EDEKA Logo
December 11, 2025
Technology

Samsung

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Combining real-world activation with in-app promotion and TikTok creator content on the LIVE Feed, Samsung sets a new benchmark for hybrid marketing.

December 04, 2025
Restaurant & dining

McDonald's

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By tapping into TikTok One Partner Exchange, McDonald’s boosted Gen Z ad recall, grew awareness, and lifted purchase intent.

GoldenArches (1)
November 26, 2025

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