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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Hormel Foods
  • 10.9%

    Ad Recall lift

  • 5.0%

    Awareness lift

  • 4.0%

    Purchase Intent lift

April 21, 2026
Hormel Foods

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
Golf Orbit
  • 3%

    click-through rate

  • 75%

    of users watched at least one in-game ad

  • 100%

    achieved target D0 ROAS bid

July 06, 2026
TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games
All Case Studies (68)
Rob Nicolas X Open Air Lumnezia Cover Image TikTok SMB Case Study
July 23, 2026
ROB NICOLAS x Open Air Lumnezia

Driving a sold-out festival through authentic storytelling and full-funnel performance campaigns
AutoScout24 Banner
  • 7.8%

    lift in ad recall

  • 5.26%

    incremental lift in in-app searches

  • 18.35%

    more incremental lift in app installs

June 15, 2026
AutoScout24

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study
McFIT Banner
  • 35.7%

    lift in ad recall

  • 14.96%

    add-to-cart growth

  • 14.47%

    complete payment growth

June 02, 2026
McFIT

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.
front page-hero
  • +172%

    lift for App Installs

  • +47%

    lift for In-App Events

March 16, 2026
Omio

Proving TikTok's value as a high-performing channel for app installs with measurable impact across key growth markets.
Samsung TikTok-Shop Case-Study
  • 1K

    sales

  • 13.2%

    lift in awareness

  • 171

    creator videos

January 28, 2026
Samsung

Combining a best-in-class shop experience with creator-led content and full-funnel advertising, Samsung turns TikTok Shop into a scalable discovery commerce engine for high-end tech products.
1440x550
  • 8x

    foot traffic

  • 250M

    impressions in 7 days

  • 1,100%

    growth in UGC

December 04, 2025
Samsung

Combining real-world activation with in-app promotion and TikTok creator content on the LIVE Feed, Samsung sets a new benchmark for hybrid marketing.
McWrap Banner-1440×550 2
  • 10.3%

    lift in ad recall

  • 3.8%

    lift in awareness

  • 2.2%

    lift in intent

November 26, 2025
McDonald's

By tapping into TikTok One Partner Exchange, McDonald’s boosted Gen Z ad recall, grew awareness, and lifted purchase intent.
banner vinted
  • 461

    video submissions

  • 530K

    effect interactions

  • +21M

    boosted impressions

November 21, 2025
Vinted

Reimagining second-hand shopping by engaging UK creators and generating over 21 million impressions on TikTok.
20251119-114029
  • 52m+

    impressions

  • 106k+

    clicks

  • 99.43%

    view rate

November 19, 2025
VILSA X Peak Value

A high-impact brand campaign leveraging various TikTok ad formats
NYBA Agency Cover Image TikTok SMB Success Story
October 28, 2025
NYBA Agency

Turning Clicks into Sold-Out Shows: How NYBA became one of the leading marketing companies for Live Entertainment through TikTok
M.A.C. Cosmetics Banner
  • 4x

    CPC efficiency (vs. Branded KW)

  • 40%

    higher CTR (vs. Branded KW)

October 21, 2025
M.A.C. Cosmetics

From search to sale, M.A.C. Cosmetics proves that TikTok Search Ads can help turn beauty inspiration into conversions and measurable results.
lumix x tiktok smb success story
  • 29M+

    impressions in just 2 weeks

  • +191%

    above benchmark ad performance

  • 20.74%

    video through rate (Italian market)

October 16, 2025
Panasonic X Digital Voices

Increasing positive sentiment and reach for a beloved camera brand