TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.
By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.
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From scrolls to sign-ups: How N26 acquired high-quality users in Germany and Spain.

Using Smart+ Catalog Ads, one of Germany's leading e-commerce platforms boosted efficiency, scaled app installs, and increased lower-funnel sales on TikTok.

Leveraging TikTok Custom Pulse, ING elevated its basketball sponsorship during the European Championships, driving key brand lifts.

Reaching the Balkan diaspora in Germany with a TikTok-native acquisition strategy

Using A/B testing to evaluate creative add-ons, Dr. Jart+ identified Product Highlight as the most effective format for boosting conversions and engagement on TikTok.

Proving TikTok's value as a high-performing channel for app installs with measurable impact across key growth markets.

Combining a best-in-class shop experience with creator-led content and full-funnel advertising, Samsung turns TikTok Shop into a scalable discovery commerce engine for high-end tech products.

Unlocking a new stage of the funnel, Weleda becomes the first Swiss brand to leverage TikTok Consideration Ads, driving consideration among users familiar with its products.

Sparking relevance in a category often overlooked by younger audiences with a mix of brand and creator-led content delivered through premium TikTok placements.

Leveraging TikTok Consideration Ads to bridge the gap between awareness and action while also setting a new standard for grocery marketing.

Combining real-world activation with in-app promotion and TikTok creator content on the LIVE Feed, Samsung sets a new benchmark for hybrid marketing.

By tapping into TikTok One Partner Exchange, McDonald’s boosted Gen Z ad recall, grew awareness, and lifted purchase intent.
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