See our success stories
TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.
Our success spotlight
Toyota
By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.
See case studyDiscover more success stories from across TikTok
FitX
FitX unlocks lower-funnel success using Smart+, achieving a 67% higher conversion rate and 31% more purchases.
Triumph
Turning Valentine's Day into one of Triumph's most efficient sales moments with TikTok's Smart+ solution.
Tom Ford Fragrances
Capturing fragrance fans at the moment of intent, Tom Ford Fragrances leveraged TikTok Search Ads to better align with user queries and drive stronger performance with carousel ads.
NYBA Agency
Turning Clicks into Sold-Out Shows: How NYBA became one of the leading marketing companies for Live Entertainment through TikTok
M.A.C. Cosmetics
From search to sale, M.A.C. Cosmetics proves that TikTok Search Ads can help turn beauty inspiration into conversions and measurable results.
Panasonic X Digital Voices
Increasing positive sentiment and reach for a beloved camera brand
Samsung x GNTM
Extending a primetime partnership onto TikTok to boost awareness and intent for its latest smartphone
CHECK24
Transforming fan passion into a viral movement on TikTok during Euro 2024
fraenk
Building trust with users on TikTok and outperforming benchmarks through a Smart+ full-funnel approach
Ben & Jerry's
Bringing TikTok to the streets by extending to DOOH screens helps drive real-world results
Volkswagen ID Cars
Volkswagen drives cross-market impact with its largest TikTok campaign to date, reaching 40M+ users
Infused Energy
Infused Energy boosts newsletter sign-ups using Smart+ and Instant Pages on TikTok
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