Our approach to safety, privacy and transparency on TikTok in 2024

Here at TikTok, the safety and security of our community is our Roman Empire. With millions of people from all over Europe coming to the platform every month to be entertained and inspired, it's our responsibility to create a welcoming, inclusive and authentic environment where users, creators and brands can feel free to express themselves, discover and connect.

Our relentless approach to safety spans policies, products, practices and partners, and we're delighted to be able to share an overview of this approach in action. From protecting election integrity and building the future of brand suitability to supporting families, younger users and creators, read our guide to find out what we've done this year to keep TikTok a safe and secure home for our global community.

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