Drive engagement
Connect with your audience. Boost engagement.
Tap into an active community with TikTok's interactive ad solutions to increase engagement on TikTok.
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How TikTok helps you drive engagement
Your audience is here
TikTok is the epicentre of culture, with over a billion diverse users.
An active community
92% of TikTok users take some action following the content they see, showcasing a significant opportunity for you to increase engagement on TikTok.
Join the conversation
Brands show up authentically alongside our users, allowing them to be a part of two-way conversations with their audiences.
Drive engagement with Spark Ads
Combine the reach and impact of paid ads with the authenticity of organic content to foster connections, enhance performance, and increase engagement on TikTok.
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Tips for TikTok success
Make your ads interactive
The Focused View objective optimises for both views and positive interactions, ensuring that ads are shown to users who are truly paying attention.
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Optimise for engagement
Use the Audience Insights tool
Create ad content that drives engagement
Connect with TikTok trends
#fashion
122M
Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way.
Learn about trends
Stick to a structure
Think TikTok-first
#fashion
122M
