Bycamcam

Bycamcam, a Vietnamese fashion brand catering to Gen Z with trendy and affordable clothing, successfully implemented the LIVE GMV Max solution in December, leading to significant growth in their livestream performance.

The solution

Earlier in October, Bycamcam focused on paid ads for their livestreams. However, they paused advertising in November and transitioned to an organic-focused approach. Shortly after, they recognized the potential for further optimization, and LIVE GMV Max was recommended to them so they can leverage both paid and organic placements for maximum reach and engagement. This involved tailoring the testing budget and ROI target based on Bycamcam's historical performance data.

The results

Following a three-week testing period, Bycamcam demonstrated success in achieving incremental performance lift, including 1.2x Overall Liveroom ROI, 1.6x Overall Liveroom GMV, and 108% ROI achievement rate, exceeding the target ROI set for the campaign.

Recognizing the effectiveness of LIVE GMV Max in driving sustainable growth, Bycamcam has decided to integrate the solution into its long-term strategic plan.