Hepsiburada

The Objective

Hepsiburada's primary goal was to elevate its branding communication by producing creative content that resonated with audiences while minimizing ad fatigue. In the fast-paced world of e-commerce, capturing attention and fostering engagement requires not only eye-catching visuals but also innovative storytelling and seamless platform integration.To achieve this, Hepsiburada sought to:

1. Increase creative output without compromising quality.

2. Leverage TikTok’s platform-native tools to craft ads that feel authentic and relatable.

3. Enhance performance metrics such as Video View Rate (VTR), Click-Through Rate (CTR), and overall Cost of Engagement.

Hepsiburada understood that the traditional “one-size-fits-all” approach would no longer suffice. To stay ahead, they needed a strategy that celebrated the creativity and diversity TikTok is known for while aligning with their brand values and campaign objectives.

The Solution

Implementing the 3V Strategy for TikTok Campaigns Hepsiburada embraced TikTok’s 3V Strategy—Volume, Velocity, and Variety—to transform their creative pipeline and deliver meaningful results. Here’s how the strategy was implemented:

1. Scaling Creative Output (Volume): Hepsiburada leveraged TikTok’s TTCX (TikTok Creator Exchange) to collaborate with creator partners and produce a wealth of engaging, high-quality content. By tapping into the expertise of TikTok creators, they boosted creative output by 2.8x, ensuring a steady flow of fresh, relevant ads that resonated with their audience.

2. Increasing Speed (Velocity): The team focused on rapidly testing and deploying new assets to keep up with the platform’s fast-moving trends. This agile approach enabled Hepsiburada to reduce the lifecycle of ad fatigue and maintain audience interest throughout the campaign.

3. Diversifying Content (Variety): To appeal to diverse customer segments, Hepsiburada created category-specific assets tailored to different product offerings. Additionally, they adopted TikTok-native features such as gesture-based elements to create ads that felt immersive, interactive, and platform-authentic.

The Results

Through their innovative and collaborative approach, Hepsiburada achieved outstanding performance improvements across key metrics:

• +140% growth in 6-second Video View Rate (VTR), demonstrating stronger audience retention and engagement.

• +51% increase in Click-Through Rate (CTR), highlighting improved relevance and interest in their messaging.

• 77% better Cost of Engagement, delivering exceptional efficiency in their ad spend.

By experimenting with creator-driven content and platform-native features, Hepsiburada not only captured attention but also fostered deeper connections with their audience.