Sephora
TikTok Smart+ delivered a 53% higher ROAS, a 44% improvement in ARPU, and a 14% increase in conversion rate during Sephora's 2024 Black Friday campaigns.
The Objective
Maximizing App Installs and Sales During Black Friday
Sephora Turkey's Performance Marketing Team aimed to boost app installs and maximize sales during the highly competitive 2024 Black Friday period. They sought a solution that would optimize audience targeting, creative, and campaign execution to achieve sustainable digital marketing success.
The Solution
Sephora Implemented TikTok Smart+ for AI-Driven Campaign Optimization
To meet these goals, Sephora adopted TikTok Smart+, an AI and Machine Learning-powered performance marketing solution. TikTok Smart+ fully automated Sephora's campaign creation, audience targeting, and creative optimization. The solution’s automation capabilities enabled Sephora to focus on enhancing user engagement and refining conversion strategies.Sephora fully automated the execution of its Black Friday iOS Purchase Optimized Install campaigns through TikTok Smart+. This allowed them to efficiently identify and target relevant audiences, ensure creative consistency, and adjust in real-time for performance improvements.
The Result
Significant Performance Uplift Through TikTok Smart+
Sephora’s campaigns achieved remarkable improvements by leveraging TikTok Smart+. Key outcomes included:
53% increase in ROAS compared to non-Smart+ campaigns.
44% boost in ARPU, showcasing better monetization per user.
14% rise in conversion rate, highlighting the solution’s impact on driving app installs and purchases.
These impressive results set a new standard for Sephora Turkey’s marketing strategies, proving TikTok’s effectiveness as a long-term partner in digital media.
The TikTok Smart+ campaign enabled us to achieve extraordinary results during our Black Friday iOS Purchase Optimized Install campaign. By leveraging TikTok's Smart+ solution, we succeeded in reaching a more relevant audience. Throughout the campaign, we observed significant improvements in our metrics, including a 6% reduction in cost per download, a 53% increase in ROAS, a 14% rise in CVR, and a 44% improvement in ARPU. *With this impressive performance, TikTok's innovative advertising model greatly supported Sephora Turkey in achieving our digital media goals. The Smart+ campaign, with the success we achieved, has become a campaign model that we plan to use consistently in the future. TikTok’s solutions provided us with not only results-oriented outcomes but also an efficient and sustainable digital marketing strategy.
