Fun.com

The objective

Driving conversions during key holiday moments

For brands like HalloweenCostumes.com, a Fun.com brand, which thrive on seasonal events like Halloween, seizing these key moments on platforms like TikTok is essential for success. Recognizing the importance of such occasions, Fun.com sought to enhance its creative approach to maximize impact and drive conversions specifically on TikTok. Despite allocating limited resources to paid advertising on the platform in the previous year (2022), the brand made a strategic decision to intensify its efforts on TikTok. This commitment proved highly beneficial, yielding significant results.

The solution

Engaging audiences with conversion-focused strategy

Fun.com developed a conversion-focused creative strategy targeting various audiences, emphasizing trendy costumes, and promoting inclusivity for plus-sized individuals. This approach aimed to engaged both male and female audiences. To ensure their creative efforts made a meaningful impact, they applied best practices and tested various methods like value-based optimization (VBO). Subsequently, they expanded their budget to further optimize campaign outcomes, aiming to break through effectively in a competitive market. Through these measures, Fun.com aimed to enhance audience engagement and drive conversions by tailoring their approach to resonate with diverse segments of their target market.

The results

Boosting ROAS and driving seasonal product sales

By amplifying its presence on TikTok, HalloweenCostumes.com not only celebrated the holiday but also strategically engaged with its target audience through high-quality creatives, leading to a notable increase in conversions. Through innovative and targeted marketing initiatives tailored for TikTok's format and audience, HalloweenCostumes.com effectively transformed its creative strategy into a potent tool for driving consumer engagement and boosting sales during the Halloween season.

As a result of these efforts, the client achieved remarkable success, including a 10x return on ad spend (ROAS), 4,574% increase in website visits year over year (YoY), and 2,550% surge in purchases YoY, according to internal performance data.

Moreover, by leveraging Spark Ads and Shop Ads, they garnered an additional 66,000 followers, nearly 600,000 profile visits, and over 700,000 paid likes throughout the duration of the Halloween campaigns. These impressive metrics underscore the effectiveness of their strategies in not only driving sales but also in significantly enhancing brand visibility and engagement across various platforms, reinforcing their position as a leader in the Halloween costume market.

This success underscores the importance of adapting and evolving marketing tactics specifically for platforms like TikTok, which offer unique opportunities for brands to connect with audiences in creative and engaging ways. HalloweenCostumes.com's experience demonstrates the power of leveraging TikTok's platform to capitalize on seasonal events and drive meaningful results.