Qatch
Streamlining the lead acquisition process with TikTok's Question Card Instant Form
The objective
Acquiring fashion-forward customers for virtual style curation
Qatch is a personal stylist in your pocket. By leveraging text messaging, Qatch's members can effortlessly receive curated style content and personalized product recommendations from their favorite brands directly on their mobile devices.
To sign up for Qatch's services, prospective members are asked to complete a short questionnaire detailing demographic and style preferences. However, Qatch noticed low form completion rates and came to TikTok to seek innovative lead generation tools to improve lead conversion rates.
The solution
Connecting with fashionistas on TikTok through a seamless in-app style quiz
To streamline the acquisition of new members while managing costs effectively, Qatch incorporated TikTok’s new Question Card Instant Form into their lead generation campaigns. This strategic move replaced the traditional method of directing users to an external website to complete a style quiz. Instead, Qatch integrated the quiz directly within TikTok, allowing users to seamlessly provide their information without leaving the app.
The Question Card Instant Form was also innovatively designed to include an image selection question, which encouraged users to express their style preference by choosing the image that best represented their taste.
Additionally, Qatch capitalized on the power of Spark Ads to bolster their campaigns. This strategy not only enhanced their credibility on TikTok by showcasing the engagement metrics from their paid advertisements—views, likes, and comments—but also significantly augmented their follower base. This increase in followers has substantially supported Qatch’s organic content strategy.
The results
Boosting lead collection and engagement with cost-efficient strategies
The adoption of the Question Card Instant Form marked a significant improvement in Qatch's lead generation efforts. This approach resulted in a 32% increase in leads collated and a 24% reduction in the cost per lead compared to traditional lead ads campaigns. Furthermore, the leads generated through this campaign proved to be highly engaged. Interaction rates with Qatch increased by nearly 50% compared to previous campaigns, indicating a higher level of commitment and interest from the new members.
TikTok's Question Card Instant Form is absolutely perfect for our lead sign-up flow. Allowing TikTok users to seamlessly answer our questions and input information without disrupting their time on the app has led to extremely low cost of new customer acquisition and very high conversion and completion rates.
