Möller's

The Objective 

Möller's is the world's oldest cod liver oil brand – and one of the most iconic Norwegian household names. When Möller’s decided to build their audience beyond their typical segment, they knew that TikTok was the perfect platform to turn to for a fun campaign that not only built awareness, but drove new sales too. 

The Solution 

The Möller’s campaign made use of one of TikTok’s most engaging ad formats – Spark Ads. Boosting organic videos directly from a brand or Creator’s profile, Spark Ads deliver your chosen content straight to the feeds of your audience. 

Three objectives drove the campaign’s approach, focusing on a sizable reach, video views, and traffic from a retargeted audience. 

For Möller’s creative, they combined both native content from their in-house design team with local Creator ads produced for the brand. By fusing multiple approaches, the campaign had a plethora of themes which kept the content interesting, engaging, and 100% authentic to avoid creative fatigue. 

The Results 

The Möller’s campaign was hugely successful, and proved the effectiveness of 100% TikTok first content when engaging with new audiences. The playful and diverse creative captured the hearts and minds of people across Norway – with an incredible +56.5% increase in ad recall (6x the EU benchmark). The campaign reached more than 1.1 million users, and saw an astonishing 1.5 million focused 6 second views – a major result for a market population of just 5.4 million. On top of that, through a Brand Lift Study, the brand received a 6.1x lift in attitude towards Möller's products.

A spokesperson from Möller's said: “We wanted to use the TikTok platform to drive brand impact for Möller’s throughout the consumer funnel, with the goal of reaching and engaging younger consumers cost efficiently. Through creator collaboration with TikTok profiles, and in-house native content, we achieved great results in both ad recall and attitude. In addition we crushed metrics within reach, CPM and CTR."