From TikTok to all over the world

On TikTok, there’s not a moment that goes by without people discovering new things. Or places.  

Did you know that our platform inspires 74% of unplanned purchases of travel-related products or activities? [1] 

Here, people are turning travel content into a fusion of passions - entertainment, food and drinks, well-being and sports.  

This way, you don’t just get white sandy beaches and amazing sunsets. You also get bungee jumping spots, adventures on a budget, and all the bloopers that come with travelling.  

TikTok is home to a diverse group of travel lovers

Our desire to explore new destinations is ever growing, and thanks to TikTok, it’s never been easier to discover new places. 

Here’s what travellers are searching on our platform [1]: 

💆🏽‍♀️ Relaxing holidays - it comes as no surprise that 66% of searches include a break away from the stresses of everyday life. Detox treatments, body wraps, hot stone massages… our stress levels are going down just by reading this.

🏙️ City breaks – ah, the beauty of discovering a new city! City breaks have become increasingly popular, and don’t require more than a long weekend or a short holiday. This explains their popularity amongst our community, with 58% of travel fans actively looking for the best city breaks on our platform. 

🚵 Activity holidays – although routine is part of life and comes with its perks, sometimes, all we need is to try something new. Stimulate ourselves physically and mentally. Activity holidays have gained a lot of traction these past few years, and we’re proud to say they’re in our top 3 searches, with 42% of TikTok users looking for new experiences.

💸 Budget holidays – there’s something unique about enjoying a well-deserved holiday while staying within budget, isn’t there? It’s no wonder that 3 out of 10 TikTok users are actively looking for those perfect budget holidays on our platform. 

💰 Luxury holidays – on the other side, 3 out of 10 TikTok users are specifically searching for luxurious getaways in the finest destinations around the world. If that’s your audience, then you know where to find them! 

🛳️ Cruises – last but not least, travellers who are dreaming of cruises turn to TikTok to research – in fact 2 out of 10 people are looking for cruise holidays on TikTok.  

Before you sail away, don’t forget to use our most popular hashtags: #TravelTikTok, #TravelTok, #TravelHacks, #traveller, #traveltips, #travellife, #travelling (to discover more, open TikTok ⇒ search ‘travel’ ⇒ tap ‘Hashtags’) 

Thought starters for your travel campaigns 

On TikTok, anytime is a great time to start advertising your travel services and products. Here’s a few ideas to get you going: 

• Encourage conversations by asking questions: aisle or window? What do you buy in duty-free? What are your travel must-haves? 

• Share tips for nervous flyers. 

• Highlight the best things about a foreign or domestic destination.  

• Everybody loves a good story – share your weirdest, funniest and wildest travel stories. 

• Work with local creators to highlight the best hotspots. 

• Wish lists are a must – hotels, restaurants, beaches, and the list goes on… 

🚀 Discover how TikTok’s In-Feed Ads helped SunExpress reach 33 million travel-seekers and build brand awareness across Turkey and Germany.

Sky's the limit  

Whatever your business goals are, we’re here to help you find new customers, optimise your campaigns, and measure ad performance. 

First thing’s first – make sure you set up the TikTok Pixel if you don’t have an e-Commerce integration. The Pixel is a piece of code that you can place on your website that allows advertisers to share website visitor events to TikTok via a browser. 

Next on your list – your purchase funnel. Whether you want to drive awareness, engagement or purchase, our ad solutions cover the full marketing funnel. All that's left for you to do is to play with organic and paid content until you find what works for your business. 

A mix of organic beats, paid peaks and creator content is the key to finding your sweet spot with TikTok. 

What next?

TL;DR? Here are the essentials: 

🛍️ TikTok inspires 74% of unplanned purchases of travel-related products or activities [1]. 

🛒 96% of TikTok users think that ‘travel is important to them’ [1]. 

💡 Travellers seek out recommendations for all sorts of holidays, including city breaks, relaxing holidays, budget and luxurious holidays, activity holidays, and last but not least ⇒ cruises. 

Ready to show over 1 billion people what your business can offer?[2]

Sources:  

[1] TikTok Marketing Science EU Travel Vertical Research 2021 conducted by Walnut Unlimited. 

[2]TikTok App data global, July 2021.