When you set up a TikTok Pixel for Loja Integrada, you can share event and optimization data with your TikTok ad account. There are two methods to set up TikTok Pixel for your store.
iOS real-time conversion reporting supports:
Near real-time performance insights at the campaign, ad group, and ad level, allowing you to optimize your ad strategies quickly.
Goal-based bidding strategies like Cost Cap and Target ROAS, helping you control your CPA and achieve business objectives.
Unlimited iOS campaign quota when you opt-out of SKAN reporting.
Data connection type | Partner | Status |
Mobile Measurement Partner (MMP) | AppsFlyer | Beta |
MMP | Adjust | Beta |
MMP | Airbridge | In testing with limited advertisers |
MMP | Branch | In testing with limited advertisers |
MMP | Kochava | In testing with limited advertisers |
MMP | Singular | In testing with limited advertisers |
MMP | Tenjin | In testing with limited advertisers |
TikTok App Events SDK | N/A | Not available yet |
TikTok App Events API | N/A | Not available yet |
Tip: You can check if iOS real-time conversion reporting is available for your app when you create an iOS 14 dedicated campaign. If the app has sufficient data signals to show real-time conversions in iOS campaigns, the message "Your app is eligible for iOS real-time reporting" will appear.
If your app qualifies for iOS real-time reporting and you’ve reached the SKAN campaign limit, you can create more campaigns by turning off SKAN reporting and attribution. Your app won’t show SKAN data in TikTok Ads Manager or your MMP reporting once you do this. To create campaigns without SKAN attribution, deselect the SKAN attribution toggle.
The following conversion-related metrics are available for iOS real-time conversion reporting:
Conversions, Cost per conversion, Conversion rate (CVR)
Conversions by conversion time, Cost per conversion by conversion time, Conversion rate (CVR) by conversion time
Results, Cost per result, Result rate (CVR)
Results by conversion time, Cost per result by conversion time, Result rate (CVR) by conversion time
Metrics under the Conversions, App section in Custom Columns (metrics for events attributed from app)
Metrics under the Conversions, Attributions section in Custom Columns (metrics breakdown by attribution type)
To use iOS real-time conversion reporting, you must configure data sharing settings on your MMPs.
MMP | Setting |
AppsFlyer | |
Adjust | |
Airbridge | |
Branch | |
Kochava | |
Singular | |
Tenjin |