Inspire travel audiences from discovery to booking with TikTok ads
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Advertising on TikTok is the trip of a lifetime
Where travel inspiration begins
66% of TikTok users find TikTok to be the most helpful source of travel inspiration.
Source
TikTok Marketing Science US Custom Travel Destination Survey via AYTM, April 2024. [Q7] (N = 500)
Search creates unique adventures
67% of TikTok users searched TikTok for something travel-related that they're interested in doing or visiting.
Source
TikTok Marketing Science US Custom Travel Destination Survey via AYTM, April 2024. [Q9] (N = 500)
And where travel dreams become reality
60% of TikTok users agree that they visit new destinations because they discovered them through TikTok.
Source
TikTok Marketing Science US Custom Travel Destination Survey via AYTM, April 2024. [Q13] (N = 500)
Turn POVs into bookings with Travel Ads
Help travellers go from TikTok inspiration to their next trip with our new performance solution built for travel advertisers.
"TikTok has become a go-to destination for travellers planning their next trip. With Travel Ads, we're meeting them in key moments with inspiring content across Expedia, Vrbo & Hotels.com."
Jochen Koedijk
Chief Marketing Officer, Expedia Group
Go full-funnel around the world
Drive bookings
Drive brand awareness
Drive loyalty
Catalogue Ads for Travel
App Event Optimisation
Drive bookings directly from TikTok
Take users from their For You to the checkout with personalised recommendations, creative solutions and catalogue-exclusive features.