Set your campaigns up for success with our new Google Tag Manager template

TikTok's advertising platform is built to drive performance at scale. That's why we have a suite of measurement solutions to help your brand understand the performance and efficacy of your campaigns, and ultimately, support your marketing goals.

We're now making it even easier for advertisers to set up their campaigns for long-term success, with the expansion of the TikTok integration with Google Tag Manager (GTM) to include the benefits of TikTok Events API, a secure and reliable server-side connection that helps to improve ad delivery and measurement.

GTM is a tag management system that enables advertisers to quickly and easily add measurement codes and related code fragments collectively known as tags on their website or mobile app. Our new template supports a safe, secure and seamless server-to-server (S2S) connection, enabling advertisers to enhance their existing GTM Pixel integration, creating the opportunity for increased ad performance. (Advertisers without an existing Pixel can set it up using GTM.) In fact, on average, advertisers who leverage both TikTok Pixel and TikTok Events API see a 15% improvement in CPA [1].

Further benefits of using both Pixel and Events API together include:

• Increased opportunities for advanced solutions: By incorporating the Events API with an existing Pixel, advertisers are better positioned for changes in the industry and to leverage future performance solutions.

• Improved ad delivery and targeting: When Pixel is implemented with the Events API, more conversions will be reported and leveraged to better inform measurement, optimisation, and targeting.

We've designed our measurement tools to empower you with the right solutions for your business and this new template will help optimise campaign setup and improve CPA. You can access it via the Google Community Template Gallery and directions on how to set-up the integration can be found by visiting our Marketing API document.