Best Practices

Best practices for advertising on TikTok.

The Roundup: How to use the power of sound on TikTok
July 26, 2022
The Roundup: How to use the power of sound on TikTok
TikTok: Center of the internet's attention
July 26, 2022
TikTok: Center of the internet's attention
TikTok Measurement Academy, METAP
July 06, 2022
TikTok Measurement Academy, METAP
Made for TikTok: The ad industry talk show
June 07, 2022
Made for TikTok: The ad industry talk show
Supercharge your video entertainment strategy
May 12, 2022
Supercharge your video entertainment strategy
How moving up the funnel can build smarter campaigns
May 10, 2022
How moving up the funnel can build smarter campaigns
Grow your business with TikTok & Media Mix Modeling
March 23, 2022
Grow your business with TikTok & Media Mix Modeling
Branded Hashtag Challenge: Harness the power of participation
March 16, 2022
Branded Hashtag Challenge: Harness the power of participation
5 quick & easy ideas for getting started on TikTok
March 07, 2022
5 quick & easy ideas for getting started on TikTok
7 ways to make your videos TikTok-friendly
March 07, 2022
7 ways to make your videos TikTok-friendly
Creative Best Practices: From Good to Great!
February 25, 2022
Creative Best Practices: From Good to Great!
Plan your 2022 Marketing Calendar on TikTok
January 31, 2022
Plan your 2022 Marketing Calendar on TikTok
Volume 1: Evolution of Sound
December 21, 2021
Volume 1: Evolution of Sound
How to find your target audience on TikTok
December 14, 2021
How to find your target audience on TikTok
Real 'Tok': Re-thinking Influence in the Age of TikTok
December 19, 2021
Real 'Tok': Re-thinking Influence in the Age of TikTok
Data-driven tips to make your organic content stand out
December 14, 2021
Data-driven tips to make your organic content stand out
The value of always-on ad creative testing
December 13, 2021
The value of always-on ad creative testing
Video editing made easy: 8 magical tools to create holiday ads
November 30, 2021
Video editing made easy: 8 magical tools to create holiday ads
Your ultimate holiday campaign guide in 4 easy steps
November 25, 2021
Your ultimate holiday campaign guide in 4 easy steps
How to get noticed on #TikTokMadeMeBuyIt
November 22, 2021
How to get noticed on #TikTokMadeMeBuyIt
Made For TikTok: How to make better branded content
November 10, 2021
Made For TikTok: How to make better branded content
Spark Ads 101: Make TikToks into ads
November 03, 2021
Spark Ads 101: Make TikToks into ads
Your guide to creating your first TikTok promotion
November 02, 2021
Your guide to creating your first TikTok promotion
Small Wins: How small businesses are unlocking the magic of TikTok
October 27, 2021
Small Wins: How small businesses are unlocking the magic of TikTok
Auto Marketing on TikTok 101: Driving in the fun lane
October 12, 2021
Auto Marketing on TikTok 101: Driving in the fun lane
Small Business Marketing on TikTok: The Ultimate How-to Guide
September 10, 2021
Small Business Marketing on TikTok: The Ultimate How-to Guide
Black Friday: Ready, Set, Splurge!
August 16, 2021
Black Friday: Ready, Set, Splurge!
Get Creative: 6 frameworks to tell your story on TikTok
August 20, 2021
Get Creative: 6 frameworks to tell your story on TikTok
Branded Effect: Place your brand center stage
July 13, 2021
Branded Effect: Place your brand center stage
How to drive app install campaigns for mobile games
February 13, 2021
How to drive app install campaigns for mobile games
Setting up your first TikTok campaign
June 10, 2021
Setting up your first TikTok campaign
Behind the Business: TikTok tips from small business owners
June 03, 2021
Behind the Business: TikTok tips from small business owners
TikTok Ads Manager 101: Getting started
May 14, 2021
TikTok Ads Manager 101: Getting started
How TikTok is changing the way brands approach video
April 16, 2021
How TikTok is changing the way brands approach video
Introducing TikTok Video Editor: Easily create native video ads in your browser
April 02, 2021
Introducing TikTok Video Editor: Easily create native video ads in your browser
5 top takeaways from TikTok's Ready Set Grow Summit
April 01, 2021
5 top takeaways from TikTok's Ready Set Grow Summit
Finding new mobile app users on TikTok using AEO
March 11, 2021
Finding new mobile app users on TikTok using AEO
Small Business Check: 5 tips for winning customers with TikTok
March 05, 2021
Small Business Check: 5 tips for winning customers with TikTok
TikTok Made Me Buy It: 3 tips to tap the shopping craze
March 01, 2021
TikTok Made Me Buy It: 3 tips to tap the shopping craze
LoveTok: Winning hearts and wallets on TikTok this Valentine's Day
February 10, 2021
LoveTok: Winning hearts and wallets on TikTok this Valentine's Day
Always On: How to get creative on TikTok
February 03, 2021
Always On: How to get creative on TikTok
How to optimize your TikTok campaigns
December 15, 2020
How to optimize your TikTok campaigns
Why bidding matters
December 15, 2020
Why bidding matters
Scaling your business on TikTok
December 15, 2020
Scaling your business on TikTok
TikTok For Business
Stay Connected
Follow us to stay up to date on what's happening at TikTok For Business.

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
Get Started
Got it