The TikTok Ad Awards 2024 | DACH Shortlist

Curious to see which brands have taken TikTok by storm this year? Well, do we have a treat for you! Our proprietary awards program has returned, shining a spotlight on the standout paid advertising campaigns that inspired creativity and sparked joy across the platform.

After an extensive judging process led by a panel of senior industry leaders and experts, we're thrilled to reveal the final DACH shortlist. Keep reading to discover the brands that will be competing to be named the very best of the best!

Greatest Creative

This award recognizes a brand's overall creative approach on TikTok, including the strategic use of paid peaks and organic beats to drive results across the funnel and establish an ongoing TikTok-first presence on the platform.

And the Greatest Creative shortlist is:

• CHECK 24, TRIKOT24

• DEICHMANN, Paw Patrol Schuh

Credits: gen-up (Creative)

• Fisherman's Friend, Festivalsommer

Credits: qris media (Creative) | Nerds (Media)

• Hochland, Hochland Sandwich Scheiben

Credits: WeCreate (Creative) | Havas (Media)

• Kleinanzeigen, Kleinanzeigen

Credits: gen-up (Creative)

• McDonald's, MONOPOLY bei McDonald's ft. Slavik Junge

Credits: Scholz & Friends (Creative) | OMD (Media)

• Mondelez, Milka MMMAX - unMMMute yourself

Credits: Ogilvy (Creative) | Spark Foundry (Media)

• Sparkasse, Sparkasse

Credits: S Communication Services (Creative) | PlayTheHype (Media)

• THOMY, MERRY SAURKNESS

Credits: MC Cann (Creative) | Open Mind (Media)

• Vodafone, Paranormal Connectivity

Greatest Performance

This category celebrates the lower-funnel campaigns that featured inventive TikTok-first creative and campaign strategies to drive excellent lower-funnel results.

And the Greatest Performance shortlist is:

• Fleurop, Muttertagskampagne

• Mattel, "If you were"

Credits: MBCS (Creative) | KINESSO (Media)

• McDonald's, MONOPOLY bei McDonald's ft. Slavik Junge

Credits: Scholz & Friends (Creative) | OMD (Media)

• RTL+, Dschungelcamp

Credits: DEPARTD

• ShareTheMeal, ShareTheMeal this Ramadan

Credits: Whalar

• OneFootball, EM: Heimspiel

• Sywpe, Low-fi

Credits: Twigeo

• Thomann, 70th Anniversary

Credits: remise3 (Creative) | Sunlab (Media)

• Walkfit

• Wolt

Greatest Branding

This category rewards a standout branding campaign that featured innovative campaign strategy and TikTok-first creative to drive excellent upper-funnel results.

And the Greatest Branding shortlist is:

• ALDI Nord, Patata

Credits: Accenture Song (Creative) | PHD (Media)

• Chupa Chups, Chuba meets Chupa

Credits: JAKALA (Creative & Media)

• Unilever, #KeepBeautyReal with Dove

Credits: Whalar (Creative) | PHD (Media)

• Ford, Be Right Back - Ford Mustang x Knossi

Credits: ODALINE (Creative & Media)

• MediaMarktSaturn, MediaMarktSaturn x Apple MacBook Air

Credits: Saatchi & Saatchi (Creative) | PIA Media (Media)

• OTTO, OTTO der Schuh

• Sony Music, Pedro the Raccoon

• SIXT, Driving home for SIXTMAS

• THOMY, MERRY SAURKNESS

Credits: MC Cann (Creative) | Open Mind (Media)

• Tinder, Tinder Pride Campaign

Credits: OZMOZE

Greatest Small Business

Greatest Small Business spotlights the brands with fewer than 50 employees that leveraged TikTok ads to achieve their campaign goals and drive real-world results.

And the Greatest Small Business shortlist is:

• Fastic, Aaron

• Miralina's Halal Sweets, Miralina's Halal Sweets

Credits: Social Vibez (Creative) | Performance Pixel (Media)

• the nu company, nucao - Go Naked

Credits: Scholz & Friends (Creative)

• odaban, odaban

• Verein zur MINT-Talentförderung e. V. Plus, MINT Kampagne

Credits: Reachbird

Greatest TikTok DACH

Submissions across Greatest Creative, Greatest Branding and Greatest Performance will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that harnessed the creativity of the platform with innovative, TikTok-first ideas, driving further impact through the clever use of ad products to smash objectives across the marketing funnel. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.

We can't wait for the awards ceremony on 14th November in Berlin, where we will crown the winners of the TikTok Ad Awards 2024.

Congratulations and good luck to the shortlisted entries!