TikTok Brand Safety Studio
Video Resources for Marketers on Brand Safety
Watch and learn about TikTok's approach from on-stage sessions, animated explainers, and industry interviews.
Safety Overview
TikTok Brand Safety Overview
Learn about brand safety and how TikTok approaches it in four pillars: Keeping our community safe, building for brand safety and suitability, championing transparency and accountability, and partnering for progress.
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Suitability Overview
TikTok Brand Suitability Overview
This short, animated video provides industry definitions of brand safety versus suitability, and then goes to share TikTok's unique approach, tools and solutions to help brands find suitable environments to strengthen their brands.
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Brand Safety Summit - New York City 2024
Platform Integrity and Brand Growth on TikTok
Learn how American Eagle Outfitters shapes its strategy on TikTok, and discover how TikTok ensures the platform remains a place where creativity thrives and joy continues to flourish for years to come.
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Brand Safety Summit - New York City 2024
Scaling Brand Safety Innovation with Zefr, UM, and TikTok
Discover how emerging technologies, advanced content exclusions, and cross-platform partnerships empower brands to protect their reputation while confidently scaling across platforms like TikTok.
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Brand Suitability
Building for Brand Suitability and Beyond
What's next and how do we measure it? TikTok's Robin Shore, Global AdTech Partnerships Lead, sits down with Rahul Sharma, Product Lead, Brand Ads and IAS CEO Lisa Utzschneider.
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Teen Well-Being
Designing for Teen Well-Being
Developmentally appropriate design in a complex digital world. TikTok's Ronald Taylor, Global Youth Safety & Wellbeing, Product Policy Manager and Ryn Linthicum, Fmr. Global Mental Health Issue Policy Lead speak with ConnectSafely CEO Larry Magid.
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Elections
Protecting Election Integrity
An always-on commitment and an historic election year. TikTok's Kim Albarella, Head of Global Security speaks with Lisa Hayes, Head of Safety Public Policy & Senior Counsel and Democracy Works VP of Product, Aly Valli.
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Data & Privacy
Understanding Data & Privacy
Understanding how TikTok's local initiatives inform global evolution. Francis Stones, TikTok's Head of Brand Safety EU, chats with Jade Nester, EU Head of Public Policy & Data, & Dan Kirchgessner, Global Lead, Privacy Enhancing Tech.
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Creators
Balancing Creator Authenticity
Balancing authenticity and suitability when partnering with brands. TikTok's Krystle Watler, Head of Creative Agency Partnerships, N.A. in conversation with TikTok Creators Rob Mayhew and Kenneth Pabon.
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Industry Leadership Interviews
Industry Advice & Predictions
Hear from five industry leaders across safety, advertising and measurement on their predictions for the future, and their thoughts on how TikTok is uniquely positioned to continue paving the way.
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Brand Safety Summit - New York City 2023
Together for Teens
How Collaboration Drives Innovation in Youth Safety and Well-Being at TikTok. TikTok's Tracy Elizabeth, Global Head of Family Safety & Developmental Health, with Stephen Balkam, Founder & CEO of Family Online Safety Institute (FOSI).
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