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Success Stories

BESTSECRET

BESTSECRET supercharges conversions and optimizes CPA with AI-powered Smart+ suite

BestSecretImage1 BestSecretLogo
24 %
conversion lift
19 %
CPA reduction

Right ads, right people, right time


Munich-HQ’d BESTSECRET (@bestsecret) offers access to designer fashion at exclusive prices for a distinct member community. That’s also why you won’t see a “Register” button on its landing page – to sign up and join, aspiring members require an invitation from an existing fashionista.



Goal


Active on TikTok since 2022, the big-ticket item for BESTSECRET on the platform is lead generation as they seek to add more users to their closed community. A priority on their TikTok journey was to find ways to better manage CPA fluctuations in their lead generation ads.



Strategy


CPA results were particularly inconsistent in new market entry campaigns. An innovative brand always open to new approaches and solutions, BESTSECRET evaluated Smart+, TikTok’s AI-powered end-to-end performance suite, following a suggestion from their account team at TikTok. Convinced that it would be a good fit to help them stabilize their results, BESTSECRET implemented it for their campaign setup in the Netherlands.


The choice had an immediate impact on the process: Leveraging TikTok Symphony, Smart+ helped automatically generate and select the ideal creatives and picked the optimal audience shifting budgets seamlessly to the best-performing assets. Further automating the entire process, it enabled unprecedented operational efficiency and reduced creative fatigue as well as costs by putting the best ad in front of the right customer at the right time.


VideoBestSecret



Results


Thanks to its 360° automation capabilities and ad delivery fine-tuning, Smart+ stabilized day-to-day performance throughout. It allowed BESTSECRET to maintain a much more consistent CPA compared to business-as-usual KPIs, something that had been hard to accomplish for the brand previously with daily fluctuations being the norm.


With Smart+ as part of its strategy, BESTSECRET achieved better delivery and optimized their lead gen campaigns increasing their user base. This not only paved the way for further success in a previously challenging locale, but also for future expansions as Smart+ became their go-to solution for new markets.

quote marks - razzmatazz

The Smart+ tool is a good option when expanding to new markets as we saw a more stable CPA trend with the new product. We will continue tests with the product!

Madeleine Cosima Lundell
Online Marketing Manager

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Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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