How TikTok's learning power fuels Superfy's vibrant community
Superfy is a B2C mobile social platform that uses superior AI to match users asking questions with users that provide relevant, genuine, and helpful discussions.
As an app that relies on the quality of the users, Superfy set out to reach users who had high retention rates and would improve the quality of the questions asked and answered on Superfy.
TikTok is known to have endless amounts of content dedicated to learning new things, from financial tips to hair growth hacks, making it the perfect place to attract users to an app that is fueled by curiosity. Key objectives were to raise the average use time of the users and to ensure a steady and relevant userbase.
The key challenge we needed to address was finding users who would use the app multiple times during the day and not just install the app.
In order to show the app's versatility and accessibility and to grab the communities' attention, Superfy & the TikTok team chose to focus on the specific topics that, after research, were identified as being of high interest among millennials and Gen Z users on TikTok. Topics included haircare, homework and fashion.
The creative was TikTok first by nature, depicting creators asking and answering questions while showing the value of using Superfy to receive relevant and helpful answers.
To keep seeing results, Superfy used different creatives and hooks (the first 3 seconds of a video), partnering with several different creators and using multiple film shooting styles, while taking care to keep the creatives up to 30 seconds long.
Superfy then ran these campaigns using Auto Targeting and Language targeting, testing multiple creatives across different countries to find the best performing creatives. The goal was to reach unique and varied TikTok audiences who would engage with the creatives and their messaging.
Superfy success with TikTok exceeded expectations: They have successfully met their goal of reaching high quality users by being relevant, creative and native.
With TikTok, Superfy has managed to build an active and engaged community within the app. They have experienced an increase of 12% in daily time spent per user on the Superfy app, a 29% increase in messages per user on the Superfy app and managed to reduce CPI by a whopping 97%!
Our partnership with TikTok has been an absolute game-changer. Their promoted posts have attracted a highly engaged and dynamic Gen Z audience that actively uses our app and interacts with our content on TikTok. This collaboration has not only accelerated our growth but has also created a strong and thriving community. We are delighted to be working hand in hand with the TikTok team, as we continue to reach new heights and explore exciting opportunities together
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