Arla Cocio

The Objective 

Arla Foods is the largest organic dairy company in the world, and when it comes to chocolate milk, they produce two of the biggest household names in Denmark, Sweden and Norway. Ahead of the launch of their latest line, Cocio Delight, Arla Foods came to TikTok for an awareness-driving campaign designed to get the region excited about their delightfully good, 1% fat, no added sugar drink.   

The Solution 

Nothing matches the broad reach of an In-Feed ad campaign when you’re trying to drive awareness. Sound-on and full screen, In-Feed ads deliver your message directly to your audience’s For You feed – seamlessly positioned next to content from across the TikTok community. To get the best from their campaign, Arla’s in-house digital creative agency, The Barn, adopted a TikTok-first creative approach to deliver a suite of videos designed to capture attention and create a buzz around their new product. 

The Results 

Arla set up a brand lift study to measure the effectiveness of their campaign, which revealed some incredible results. Ad recall saw a +46.5% increase, while watch time per video rose +42% compared to regular Cocio advertising – clearly showing a strong level of interest from the target audiences. Rounding the campaign off, an increase in purchase intent of 3.5% showed a healthy appetite for the new drink.