ASICS America

Leveraging TikTok Creative Exchange to create TikTok-first creative that was built for performance

136 %

higher return on ad spend

41 %

higher conversion rate

60 %

more efficient cost per acquisition

The objective

Driving activewear sales online

ASICS is a global active-lifestyle brand selling footwear and apparel. Heading into Q4, the ASICS America team planned to launch a conversion campaign but knew that creative diversification would be critical to their success on the platform. In addition, the team lacked TikTok-first lifestyle creatives that featured their products within a customer’s day to day routine.

The solution

Partnering with The Social Savannah through TikTok Creative Exchange

TikTok recommended ASICS America leverage TikTok Creative Exchange in order to find a creative partner that could create new video ads to fuel their TikTok campaigns. After submitting a brief, ASICS America chose to partner with The Social Savannah due to their vertical and regional expertise. As part of TikTok's net new package, The Social Savannah provided end-to-end production services, including designing scripts, sourcing actors, shooting and editing videos. In addition, The Social Savannah provided strategic guidance on how to leverage TikTok-first strategies (such as breaking the fourth wall and text overlays) to drive stronger results. Focusing on the key messages of quality and performance, The Social Savannah created 8 new video ads for the brand.

The results

Higher return on ad spend

The video ads created via TikTok Creative Exchange drove 136% higher ROAS, 41% higher conversion rate and 62% more efficient CPA for ASICS America compared to all other creatives in the same campaign. In addition, the assets outperformed ASICS' 6-second view-through rate benchmark by 41%.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:

To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
New registered advertisers are eligible for the offer if they fulfill the following criteria:

The registered advertisers have a self-serve SMB account
The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
Only one new advertising account under one new TikTok For Business account is eligible for this offer.
Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.

Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
You can avail onboarding support after you setup your payment profile and get your account approved.
This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.

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