ASICS America
Leveraging TikTok Creative Exchange to create TikTok-first creative that was built for performance
The objective
Driving activewear sales online
ASICS is a global active-lifestyle brand selling footwear and apparel. Heading into Q4, the ASICS America team planned to launch a conversion campaign but knew that creative diversification would be critical to their success on the platform. In addition, the team lacked TikTok-first lifestyle creatives that featured their products within a customer’s day to day routine.
The solution
Partnering with The Social Savannah through TikTok Creative Exchange
TikTok recommended ASICS America leverage TikTok Creative Exchange in order to find a creative partner that could create new video ads to fuel their TikTok campaigns. After submitting a brief, ASICS America chose to partner with The Social Savannah due to their vertical and regional expertise. As part of TikTok's net new package, The Social Savannah provided end-to-end production services, including designing scripts, sourcing actors, shooting and editing videos. In addition, The Social Savannah provided strategic guidance on how to leverage TikTok-first strategies (such as breaking the fourth wall and text overlays) to drive stronger results. Focusing on the key messages of quality and performance, The Social Savannah created 8 new video ads for the brand.
The results
Higher return on ad spend
The video ads created via TikTok Creative Exchange drove 136% higher ROAS, 41% higher conversion rate and 62% more efficient CPA for ASICS America compared to all other creatives in the same campaign. In addition, the assets outperformed ASICS' 6-second view-through rate benchmark by 41%.