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Success stories

bonprix

Smart+ helps bonprix track and scale new customer acquisition using the power of AI automation

bpbann bplogo
20 %
achieved cost-demand ratio
11 x
scaled budget
2 x
higher CTR than benchmark

Objectives


With webshops in many European countries, the fashion brand bonprix offers clothing at a very good price-performance ratio to a primarily female target group. The e-commerce brand sought to elevate its conversion performance and achieve key KPIs, with a strong emphasis on customer acquisition.


Having leveraged other advertising platforms with advanced KPI measurement capabilities, Bonprix aimed to determine whether TikTok could offer comparable or superior campaign performance.


Solution


As part of its new strategy, bonprix turned to the Smart+ solution to test its effectiveness against key KPIs.Smart+ enables advertisers like bonprix to run AI-powered campaigns that automate targeting, optimization, and creative delivery to reach the right audience and drive performance.


In Germany, where bonprix already enjoys strong brand awareness, Smart+ provided the perfect solution for optimizing its always-on campaigns.Bonprix launched their Smart+ campaign with a modest daily budget, focusing on Catalog Ads and In-Feed Ads, and leveraged the TikTok Pixel and Events API for accurate tracking and optimization.



Results


The Smart+ campaign quickly proved its effectiveness, significantly exceeding bonprix's web conversion KPIs.As performance improved, the brand steadily scaled its investment by 11x between January and February 2025.


This milestone marked bonprix's highest daily spend on a TikTok campaign to date, with its budget continuing to rise.


Beyond delivering stronger conversion performance, the campaign achieved a 0.78% click-through rate (CTR), more than doubling the German industry benchmark of 0.36%.


These results highlight Smart+'s ability to drive key business KPIs, especially customer acquisition, while reinforcing bonprix's growing trust in TikTok as a high-performance marketing channel.

With the help of Smart+ campaigns, we are able to continuously scale our sales without much operational effort.

Gina Gadewoltz Online Marketing Manager (Paid Social)
bonprix

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  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
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